Director, Lifecycle Marketing

Location: Remote candidates must be based in AZ, CO, DC, IL, MD, TX, or VA; additional remote approval may be available for CA, FL, MA, NY, OR, WA, and WI. In-office or hybrid work is available from Denver, CO or Chandler, AZ.

Salary: $160,000–$195,000 annually, plus performance-based incentive and equity options.

Company

Caribou builds technology that connects customers refinancing auto loans with community banks and credit unions to help reduce and stabilize monthly vehicle expenses.

What you will do

• Own the end-to-end Lifecycle communications strategy across email, SMS, and call scripting, from pre-submission through conversion, reactivation, and post-funded advocacy.
• Build segmentation and personalization based on behavior, lead source, intent, Lifecycle stage, and related customer signals.
• Partner with Marketing, Product, Sales & Operations, and Analytics & Data Science to improve funnel conversion and customer outcomes.
• Apply AI to content generation, creative personalization, campaign optimization, and customer decisioning.
• Establish experimentation and measurement frameworks, including holdout-based incrementality testing.
• Own marketing platforms and vendor relationships, ensure compliant and deliverable communications, and lead the development of the Lifecycle team.

Requirements

• 10+ years of experience in Lifecycle, CRM, or retention marketing with ownership of communications strategy, segmentation, and customer journeys at scale.
• Hands-on expertise with marketing automation platforms; Braze is strongly preferred, with SendGrid, Iterable, or similar platforms also relevant.
• Track record of driving measurable conversion lift and connecting Lifecycle performance to revenue and business outcomes.
• Strong analytical and experimentation skills, including cohort analysis, funnel performance, and incrementality testing.
• Experience using AI to improve marketing execution and customer communications.
• Cross-functional leadership experience, people management, and experience connecting digital communications with sales or contact-center journeys.

Nice to have

• Experience in a regulated or compliance-sensitive industry such as financial services, lending, healthcare, or insurance.

Culture & Benefits

• Annual performance-based incentive and equity options.
• 401(k) retirement plan.
• Flexible Time Off and fully paid parental leave for all parents.
• Subsidized medical, dental, and vision plans, plus company-paid mental health, disability, and basic life insurance.
• HSA, FSA, supplemental insurance, legal, and pet insurance options.
• Up to $1,000 per year for eligible professional development expenses.