Brand Manager Mobile Marketing (Contract) (Mobile Gaming)

Location: San Mateo, California, United States

Company

hirify.global is the gaming brand of Sony Interactive Entertainment, delivering gaming hardware, network services, and entertainment experiences.

What you will do

• Plan and execute integrated marketing campaigns for MLB The Show Mobile, including launches, content updates, seasonal programs, and promotions.
• Coordinate campaign timelines, assets, approvals, deliverables, trackers, and stakeholder communications.
• Support App Store and Google Play marketing, including featuring nominations, ASO, keyword research, metadata updates, localization, and CRO testing.
• Assist with live-service, CRM, lifecycle, retention, reengagement, and in-game messaging initiatives.
• Support creative production, trafficking, A/B testing, paid media performance reviews, and campaign optimizations.
• Monitor player feedback, competitor activity, mobile gaming trends, and marketing performance to identify improvement opportunities.

Requirements

• 2–4 years of experience in mobile app or game marketing.
• Strong organizational, project management, communication, and attention-to-detail skills.
• Ability to manage multiple projects in a fast-paced environment.
• Passion for gaming, sports, and mobile experiences.
• Ability to work with paid media, product, analytics, creative, community, CRM, store publishing, legal, licensors, and external agencies.

Nice to have

• Familiarity with the App Store and Google Play ecosystems.
• Experience with ASO, CRO, CRM, lifecycle marketing, live-service products, programmatic media, analytics, or campaign reporting.
• Knowledge of baseball and MLB The Show.
• Experience coordinating creative production workflows.

Culture & Benefits

• Work within the hirify.global gaming and entertainment brand.
• Collaborate across internal teams, external vendors, marketing agencies, studios, legal teams, and licensors.
• Background checks are conducted at the offer stage for new employees.
• Sony Interactive Entertainment is an equal opportunity and fair chance employer.