VP, D2C Fan Engagement (Ecommerce)

Location: New York, United States

Annual base salary: $200,000–$250,000 USD

Company

hirify.global is a global music and entertainment company supporting artists, creators, products, and platforms in more than 70 countries.

What you will do

• Lead the Fan Engagement function within the centralized D2C division and manage a team of five to six across creative, design, product management, CRM, and lifecycle marketing.
• Build scalable D2C design systems, visual and email standards, merchandise creative, social assets, and campaign concepts for labels and territories.
• Develop D2C product, pricing, promotional, lifecycle, scarcity, preorder, limited-edition, and evergreen replenishment frameworks.
• Own domestic CRM and lifecycle marketing across email, SMS, and owned channels, including fan segmentation, first-party data strategy, and fan acquisition.
• Define paid media best practices across Meta, TikTok, and Google, alongside analytics and reporting for acquisition, engagement, retention, and monetisation.
• Partner with labels, artist teams, international marketing, commerce, operations, and merchandise partners while influencing decisions through credibility rather than formal authority.

Requirements

• 10+ years of experience across fan engagement, D2C marketing, CRM, ecommerce, merchandising, or digital marketing in high-volume, multi-stakeholder environments.
• Deep understanding of music fan behaviour, artist marketing, D2C commerce, and fan engagement ecosystems; music or entertainment experience is strongly preferred.
• Experience building playbooks, standards, campaign workflows, design systems, and frameworks for distributed teams.
• Strong knowledge of lifecycle marketing, CRM platforms, email and SMS execution, segmentation, and first-party data strategy.
• Practical experience with D2C performance marketing, paid media planning, audience targeting, and return on ad spend, plus familiarity with Shopify ecosystems and D2C storefront operations.
• Strong creative judgement, operational rigour, global perspective, and the ability to influence matrixed teams without direct authority.

Nice to have

• Experience with predictive audience modelling, high-value fan identification, churn-risk analysis, and AI-assisted asset generation.
• Passion for music, fandom, culture, and evolving consumer experiences.

Culture & Benefits

• Inclusive, collaborative, and global working community.
• Modern office environment designed for productivity, creativity, and teamwork.
• Medical, dental, vision, life, and disability coverage, plus 401K with employer matching.
• Paid parental and caregiver leave, winter recess, and support for childcare, elder care, adoption, surrogacy, tuition, and student loans.
• Professional growth and development opportunities, including resources for mental health and wellbeing.