Lifecycle CRM & Reactivation Manager (Mobile Gaming)

Location: Onsite in Las Vegas, Nevada, United States. Travel requirement: less than 10%.

Starting total compensation including base and bonus: $112,000 annually.

Company

hirify.global is a publicly traded mobile esports platform hosting casual mobile gaming tournaments and connecting players through skill-based competition.

What you will do

• Own email, push notification, and in-app messaging strategy, calendars, execution, and measurement for the hirify.global Platform.
• Lead reactivation marketing, including cohort definition, offer design, ROI gating against held-out controls, step-downs, and exclusion rules.
• Design and execute CleverTap journeys and support onboarding of additional game titles as SDK coverage expands.
• Build campaign instrumentation and reporting for incremental NGR, CTR, deliverability, unsubscribes, opt-outs, and segment-to-campaign attribution.
• Enforce messaging hygiene through frequency caps, mutually exclusive segments, contextual triggers, and one-notification-per-campaign rules.
• Manage the Email Marketing Manager, build the lifecycle team, and partner with Analytics, Game LiveOps, Launch GTM, and Product.

Requirements

• 6–10 years of experience in lifecycle, CRM, or retention marketing for a consumer mobile product.
• Direct ownership of a reactivation or win-back program and experience with holdout-based incrementality measurement.
• Hands-on experience with CleverTap, Braze, MoEngage, Iterable, or WebEngage, including journey building, segmentation, and frequency management.
• Experience with push notification deliverability, opt-in economics, double-dialogue opt-in patterns, and iOS re-enablement constraints.
• Ability to configure lifecycle tooling and pull data independently using SQL or a BI tool.
• Experience partnering with Product on instrumentation and Analytics on independent campaign scoring.

Nice to have

• Experience in real-money gaming, online gambling, fantasy sports, fintech, or e-commerce with a wallet or deposit economy.
• CleverTap experience is strongly preferred.
• Experience taking over lifecycle tooling ownership from another function.

Culture & Benefits

• Impact-focused culture of builders, creators, innovators, and entrepreneurs.
• Medical, dental, and vision coverage for employees and their families.
• Wellness support including meditation, mental health resources, fitness coaching, family planning assistance, and virtual therapy.
• Daily meals, snacks, Friday happy hours, paid time off, and company holidays.
• Work on a mobile esports platform partnered with major brands and gaming organizations.