Global Lifecycle Marketing & CRM Sr. Manager (Gaming)

TL;DR

Global Lifecycle Marketing & CRM Sr. Manager (Gaming): Leading global lifecycle marketing and CRM strategy across hirify.global’s brand portfolio, with direct execution for the Gaming portfolio and an accent on Salesforce Marketing Cloud, CDP-driven personalization, and customer journey orchestration. Focus on building scalable lifecycle programs, optimizing subscriber value, leading CRM teams and agencies, and connecting advanced segmentation, testing, and analytics to revenue growth.

Location: Hybrid role based in Irvine, California, USA, with onsite work required 2–3 days per week and remote work on the remaining days.

Salary: $143,000–$196,000 annual base salary, depending on location and experience.

Company

hirify.global develops technology products that support collaboration, productivity, learning, and play across global markets.

What you will do

• Define global lifecycle marketing and CRM roadmaps, KPIs, growth targets, fiscal priorities, and resource allocation.
• Lead the transition from email execution to comprehensive customer lifecycle management across acquisition, retention, and win-back journeys.
• Oversee CRM strategy and team development for Gaming and Personal Workspace categories, including internal professionals and external agencies.
• Own the strategic utilization of Salesforce Marketing Cloud Enterprise and the Customer Data Platform, partnering with digital and analytics teams.
• Develop Gaming CRM execution, audience segmentation, personalization, cross-sell, upsell, and customer lifetime value programs.
• Establish testing, data compliance, subscriber acquisition, and list-health standards across global and regional teams.

Requirements

• 8+ years of CRM or lifecycle marketing experience in consumer-facing environments, preferably in gaming, technology, or consumer electronics.
• 2+ years of experience managing direct reports and external agency or vendor partners.
• Strong operational knowledge of Salesforce Marketing Cloud Enterprise, including Journey Builder, Automation Studio, and Data Extensions.
• Experience with Customer Data Platforms, Data Cloud, attribution models, predictive analytics, LTV modeling, and advanced segmentation.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Ability to work onsite at the Irvine, California office 2–3 days per week.

Nice to have

• MBA.
• Deep experience with the gaming community and gaming consumer personas.

Culture & Benefits

• Inclusive, collaborative environment supporting flexibility and diverse ways of working.
• Medical, dental, vision, disability, life insurance, and flexible spending or health savings account benefits.
• 401(k) plans, employee share purchase plan, paid time off, paid holidays, and parental leave.
• Tuition reimbursement, wellness programs, commuter benefits, and employee product discounts.
• Additional family support, legal, insurance, identity protection, donation matching, and expert medical opinion programs.