VP, Business Development, CTV Content Intelligence (Ad Tech)

Location: Hybrid, based in the New York or Washington, DC metro areas

Company

hirify.global is an online trust and safety platform protecting businesses, consumers, and children from deceptive, fraudulent, and non-compliant mobile, CTV app, and website activity.

What you will do

• Scale go-to-market partnerships and strategic integrations across the programmatic CTV supply chain, prioritizing SSPs followed by DSPs and agency buyers.
• Identify, evaluate, and close high-value SSP integration partnerships and build enterprise relationships with DSPs and agency trading desks.
• Develop the commercial model, including pricing architecture, packaging tiers, segment licensing, API access, and SSP revenue-sharing structures.
• Define buyer-segment value propositions and create the GTM playbook covering ideal customer profiles, personas, objections, positioning, and deal structures.
• Collaborate with product and engineering to convert partner feedback into feasible product requirements and roadmap integrations.
• Represent hirify.global at CTV industry forums and report to the CEO on partnership pipeline, integrations, commercial model development, and GTM performance.

Requirements

• 8–15 years of experience in business development or commercial leadership within ad tech, CTV or streaming measurement, or advanced TV.
• Deep knowledge of programmatic CTV ecosystems, supply-chain dynamics, SSP and DSP relationships, audience measurement, and content transparency.
• Experience closing or managing SSP- or DSP-level data partnerships, including segment licensing, supply-path integrations, or data syndication agreements.
• Background at a data, measurement, or programmatic infrastructure company such as an SSP, DSP, measurement, identity, or verification provider.
• Experience taking a new product or product category to market, with VP- or C-level relationships across SSPs, DSPs, and major agency trading desks.
• Ability to lead technical product discussions with engineering, product leadership, and external technology counterparts while operating independently in ambiguous environments.

Nice to have

• Experience with linear TV measurement, audience ratings, show-level content data, or cross-platform measurement.
• Knowledge of FAST channels, EPG data, content metadata standards, or CTV content measurement products.
• Understanding of how program-level transparency affects programmatic CTV buying, campaign planning, and brand safety.
• Startup or early-stage company experience and comfort with lean teams and evolving roadmaps.

Culture & Benefits

• Remote-first work style with regular presence in the DC or New York metro areas.
• 100% coverage of employee medical, dental, and vision premiums, plus 50% dependent coverage.
• Flexible parental and maternity leave and unlimited paid time off.
• 401(k), referral bonuses, and monthly internet stipends.
• Annual team gatherings and opportunities for domestic and international travel.