VP, Business Development, CTV Content Intelligence

Location: Hybrid, based in the New York or Washington, DC metro areas

Company

hirify.global is an online trust and safety platform protecting businesses, consumers, and children from deceptive, fraudulent, and non-compliant mobile, CTV apps, and websites.

What you will do

• Scale go-to-market partnerships and strategic integrations across the programmatic CTV supply chain, prioritizing SSPs followed by DSPs and agency buyers.
• Identify, evaluate, and close high-value SSP partnerships and build enterprise partnerships with DSPs and agency trading desks.
• Develop the commercial model for CTV Content Intelligence, including pricing, packaging, segment licensing, API access, and SSP revenue sharing.
• Define buyer-segment value propositions and translate partner and market feedback into product requirements with product and engineering.
• Build the GTM playbook covering ideal customer profiles, buyer personas, objection handling, competitive positioning, and deal structures.
• Represent hirify.global at industry forums and CTV events and report to the CEO on partnerships, integrations, commercial model development, and GTM performance.

Requirements

• 8–15 years of experience in business development or commercial leadership within ad tech, CTV/streaming measurement, or advanced TV.
• Deep knowledge of the programmatic CTV ecosystem, including supply-chain dynamics, SSP and DSP relationships, audience measurement, and content transparency.
• Experience closing or managing SSP- or DSP-level data partnerships, including segment licensing, supply-path integrations, or data-syndication agreements.
• Prior experience at a data, measurement, or programmatic infrastructure company such as an SSP, DSP, measurement, identity, or verification company.
• Experience taking a new product or product category to market from an early stage, rather than only managing existing partnership books.
• Existing VP- or C-level relationships across SSPs, DSPs, and major agency holding-company trading desks.
• Comfort with technical product conversations involving engineering and product leadership and external SSP and DSP technology counterparts.
• Ability to work independently with limited infrastructure and a high degree of ambiguity.

Nice to have

• Experience with linear TV measurement, audience ratings, or show-level content data, including program-level data structure, licensing, and advertising use.
• Understanding of how show-level and program-level transparency affects programmatic CTV buying, campaign planning, and brand safety.
• Experience in the FAST channel ecosystem and its inventory and programmatic supply chains.
• Familiarity with EPG data, content metadata standards, or CTV content measurement products.
• Experience at or with a leading CTV, linear TV, or cross-platform measurement company.
• Startup or early-stage company experience and comfort with lean teams and evolving product roadmaps.

Culture & Benefits

• Remote-first culture for employees based in the Washington, DC or New York metro areas, with a casual and flexible atmosphere.
• 100% coverage of employee medical, dental, and vision premiums and 50% coverage for dependents.
• Flexible parental and maternity leave and unlimited PTO.
• 401(k), referral bonus program, and monthly internet stipends.
• Annual team gatherings and domestic and international travel opportunities.
• Transparent career trajectory toward finance and FP&A leadership as the global team expands.