Lifecycle Marketing Strategist

Location: Hybrid position based in or commutable to New York, NY, with working hours aligned to the Eastern Time Zone.

Salary: $130,000–$180,000 USD annually.

Company

hirify.global provides digital marketing and strategic growth services for clients, including international brands.

What you will do

• Develop and optimize cross-channel marketing strategies across email, web, push, social, and SMS, primarily for lifecycle and retention programs.
• Lead strategic planning, campaign ideation, personalization initiatives, and marketing calendar development with clients.
• Write campaign briefs, approve created assets, and establish clear methodologies for recommendations.
• Create dashboards and reports, analyze performance, and identify opportunities for growth or strategic pivots.
• Track incremental revenue generated by owned marketing initiatives.
• Build client relationships and support sales pitches, scoping conversations, renewals, and expanded project scopes.

Requirements

• 8+ years of experience in lifecycle or retention marketing strategy; direct agency experience is preferred.
• Extensive knowledge of email, SMS, push, and top-of-funnel marketing channels.
• Hands-on experience with automation platforms such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
• Experience using data for complex personalization programs and analyzing campaigns with Looker, Tableau, Mixpanel, or Amplitude.
• Ability to manage multiple workstreams and stakeholders simultaneously while delivering strategic insights.
• Current knowledge of consumer behavior, cross-channel marketing, and digital growth strategies.

Nice to have

• Practical experience with AI decisioning tools.
• Experience with project management tools.
• Strong written communication, organization, attention to detail, and proactive problem-solving skills.

Culture & Benefits

• Work across a range of client engagements with international brands.
• Inclusive and safe work environment.
• Training budgets and mentorship focused on Agentic AI and essential human skills.
• Generous vacation policy.
• Customizable health and dental benefits.
• Flexible work arrangements across remote, in-office, and blended work, with this role designated as hybrid.