Lifecycle Marketing Manager

Location: New York, NY, United States

Base pay range: $125,000–$135,000 USD per year

Company

hirify.global provides personalized substance use and mental health care, combining clinical expertise with technology, including its voice-first AI Mental Health Specialist, Sona.

What you will do

• Run the renewal messaging cadence, including timing, sequencing, and content, to drive renewal rate and revenue.
• Support the broader consumer lifecycle across activation, engagement, and retention.
• Build proactive reporting on lifecycle and renewal health so partners can identify risk signals early.
• Define lifecycle performance metrics and ensure the underlying data is trustworthy.
• Partner on early-stage member engagement initiatives, including campaign design and activation sequencing.
• Collaborate with Product and Client Marketing on billing-cycle communications and the member experience.

Requirements

• 6+ years of experience in lifecycle, retention, or CRM marketing.
• Experience in B2C or B2C2B environments.
• Demonstrated ownership of revenue-driving metrics.
• Experience designing segmented, cadence-based communication programs.
• Strong data skills and the ability to build actionable reporting for cross-functional partners.
• Experience with Iterable, Braze, or comparable consumer engagement platforms.

Nice to have

• Experience in healthcare, subscription, or other renewal-dependent business models.

Culture & Benefits

• Full-time position with a broader total compensation package.
• Incentive bonus program and stock options.
• Comprehensive employee benefits.
• Compensation reviews are conducted at least twice a year with an emphasis on pay equity.