Senior Manager, Lifecycle Marketing (Braze)

Location: Remote within the United States, with a strong preference for candidates based in San Francisco. Active US work authorization is required.

Base salary: $136,000–$160,000 per year, plus equity and benefits.

Company

hirify.global is a virtual healthcare platform providing women’s and family health programs through employer, health plan, and consumer offerings.

What you will do

• Own the consumer lifecycle roadmap from pre-purchase nurture and conversion through onboarding, retention, win-back, and healthcare-specific journeys.
• Lead lifecycle communications for new product and program launches.
• Build and operate automated Braze journeys across email, SMS, push, and in-app channels using segmentation and Liquid personalization.
• Maintain scalable lifecycle infrastructure, journey hygiene, integrations, event triggers, and a modular email design system.
• Partner with engineering and product teams on event schemas, backend trigger requirements, tracking, debugging, and roadmap recommendations.
• Design A/B tests, analyze funnel and engagement data, and use member feedback to improve conversion, retention, and lifetime value.

Requirements

• 5–8 years of lifecycle marketing experience, including work in DTC health, wellness, or other regulated consumer categories.
• Hands-on experience with complex Braze canvases, event-triggered flows, Liquid logic, segmentation, and experimentation.
• Strong technical and analytical fluency, including reading event schemas, writing trigger specifications, troubleshooting flows, and reporting performance.
• Experience leading lifecycle marketing for product or program launches and partnering with product managers.
• Knowledge of email deliverability, list hygiene, domain authentication, HIPAA, and healthcare communications.
• Active US work authorization required.

Nice to have

• Familiarity with Mixpanel for funnel analysis.
• Working knowledge of Customer.io.
• Experience using AI tools for copy drafting and design iteration.

Culture & Benefits

• Remote work for US-based employees, with hybrid work, office meals, and designated work-together days also available.
• Employer-covered health, dental, and insurance plan options.
• Access to Maven’s healthcare platform and wellness partnerships.
• 16 weeks of fully paid parental leave and a new-parent stipend after one year of employment.
• Annual professional development stipend, career coaching, and 401(k) matching with immediate vesting for US-based employees.