Lifecycle Marketing Manager (Medtech)

TL;DR

Lifecycle Marketing Manager (Braze/Medtech): Building and operating the full consumer lifecycle engine for a virtual healthcare platform with an accent on conversion, retention, and healthcare-specific member journeys. Focus on architecting automated flows, optimizing event-driven triggers, and driving LTV through rigorous A/B experimentation.

Location: Remote (Must be based in the US and have active work authorization)

Salary: $119,000 - $140,000 per year

Company

Maven is the world's largest virtual clinic for women and families, providing clinical and emotional support across fertility, maternity, and menopause.

What you will do

• Architect and own the full consumer lifecycle roadmap, including nurture, conversion, and post-purchase engagement.
• Build and operate automated flows in Braze across email, SMS, push, and in-app channels using Liquid logic and complex segmentation.
• Partner with engineering on event schemas, data triggers, and backend event requirements.
• Design and lead the experimentation program, analyzing A/B tests to move conversion, retention, and LTV.
• Ensure all communications meet HIPAA and healthcare compliance requirements.
• Utilize AI tools for rapid prototyping of email copy and designs.

Requirements

• 5-8 years of experience in lifecycle marketing, specifically within DTC health, wellness, or regulated categories.
• Braze power user capable of building complex canvases and multi-step triggered flows independently.
• Technical ability to read event schemas and troubleshoot tracking plans without translation.
• Strong analytical skills to report on performance metrics and derive roadmap recommendations.
• Active work authorization in the US is required.

Nice to have

• Familiarity with Mixpanel for funnel analysis.
• Working knowledge of Customer.io.

Culture & Benefits

• Comprehensive employer-covered health, dental, and insurance plans.
• 16 weeks of 100% paid parental leave and a new parent stipend.
• 401K matching for US-based employees with immediate vesting.
• Annual professional development stipend and access to a personal career coach.
• Inclusive wellness partnerships and access to the Maven platform.