UX Researcher - Ads - USDS

Location: San Jose, United States; fully in-person schedule up to 5 days a week

Salary: $126,578–$222,934 annually, with potential discretionary bonuses, incentives, and restricted stock units.

Company

hirify.global operates TikTok's U.S. data privacy, cybersecurity, trust, and safety infrastructure.

What you will do

• Research user behavior across the advertising experience and post-ad purchase journey.
• Lead end-to-end quantitative and qualitative research aligned with business priorities.
• Combine survey and research data with backend behavioral data to identify correlations, discrepancies, and validated insights.
• Apply statistical methods including confidence levels, significance tests, and regression analysis.
• Translate research findings into recommendations for product strategy, business decisions, growth, and feature development.
• Communicate clear, actionable insights to cross-functional stakeholders.

Requirements

• 3+ years of experience in user research, behavioral science, data analysis, or a related role.
• Proficiency with statistical analysis and data tools such as SQL, Python, R, SPSS, or equivalent.
• Experience with survey design, behavioral data analysis, and qualitative research methods.
• Knowledge of sampling, confidence intervals, p-values, and other statistical principles.
• Strong communication skills and the ability to influence decision-making and implementation.
• Ability to work in person in San Jose, with an onsite schedule of up to 5 days per week.

Nice to have

• Experience with monetization or advertising products.
• Experience with long-term quantitative tracking such as NPS, BHT, or satisfaction tracking.
• Experience aligning self-reported research data with backend platform data, including cluster validation and conversion attribution.

Culture & Benefits

• Medical, dental, and vision insurance from day one.
• 401(k) savings plan with company match, paid parental leave, disability coverage, and life insurance.
• 10 paid holidays, 10 paid sick days, and 17 days of paid personal time.
• Wellbeing benefits and opportunities to work in a collaborative, dynamic environment.
• Reasonable accommodations are available during the recruitment process.