Head of Brand (AI)

Location: Hybrid in Singapore, Hong Kong, or Sydney, Australia. Work from home is available, with fully remote work from anywhere in the world permitted for one month each year.

Company

hirify.global provides software, AI-powered tools, corporate secretarial services, accounting, bookkeeping, payroll, and digital banking for micro and small businesses.

What you will do

• Own hirify.global's brand narrative, value proposition, ideal customer profile, strategic positioning, and pricing and packaging logic.
• Build brand awareness and preference among SME owners across Singapore, Hong Kong, Australia, and the UK.
• Manage hirify.global's reputation across Trustpilot, Google Reviews, and Reddit.
• Build and measure a referral program that turns satisfied customers into a scalable acquisition channel.
• Grow social channels, branded content, and hirify.global Communities into engaged audiences.
• Set the creative and visual standard across marketing channels.

Requirements

• 8–12+ years of experience in growth or marketing, with progression into senior or leadership scope.
• Proven experience delivering measurable growth through pipeline, leads, acquisition, or revenue.
• Track record in scale-ups or high-growth startups and experience building brands in resource-conscious environments.
• Hands-on ownership of brand narrative, positioning, value proposition, and ICP development.
• Ability to operate across brand and performance marketing, using data to identify leverage and evaluate results.
• Ability to work in a hybrid setup in Singapore, Hong Kong, or Sydney, Australia.

Culture & Benefits

• Culture focused on ownership, humility, structured thinking, data-driven decisions, kindness, and constructive difficult conversations.
• Flexible work-from-home arrangements and flexible start times when responsibilities are completed and communication is proactive.
• Option to work fully remotely from anywhere in the world for one month each year.
• Competitive market salary, generous paid time off, holiday schedules, and an employee share ownership plan for eligible staff.
• Training programs, significant responsibility, and autonomy in a fast-paced environment.
• Diverse and inclusive B Corp environment with a focus on responsible business growth and AI development.

Hiring process

• One-way video interview and Talent Acquisition screening call.
• 60–90 minute live technical skills evaluation with the Hiring Manager, followed by a 60-minute soft skills interview.
• One professional reference check before final offer confirmation; background screening may include education, criminal history, political exposure, and bankruptcy or credit history checks.