Head of Creative - Paid Social (AI)

Location: London; travel between the New York City and London offices may be required.

Company

hirify.global develops Ash, an AI product designed to make mental-health support more accessible.

What you will do

• Own the weekly creative experiment loop, including hypotheses, A/B tests, result analysis, and iteration.
• Build a repeatable testing system with creative angles, naming and tagging conventions, and user-language research.
• Create performance concepts, copy, hooks, headlines, overlays, and scripts for paid social campaigns.
• Develop platform-specific briefs and coach creators through briefing, evaluation, feedback, and content production.
• Work with media buying to review KPIs, evaluate tests, and improve the creative scaling process.
• Set Ash’s visual and verbal point of view while deepening product and audience understanding.

Requirements

• Hands-on experience producing creative assets with AI tools, Figma, CapCut, and similar tools.
• Experience combining paid marketing and creative development, with a strong understanding of consumer products, ideally subscription products.
• Performance copywriting experience, strong creative taste, and the ability to iterate quickly.
• Ability to design clean tests, define what would disprove a hypothesis, interpret results honestly, and defend creative decisions with clear reasoning.
• Motivation to work on mental health and explain that motivation clearly.

Nice to have

• Direct media-buying experience and the ability to challenge media-buying decisions.
• Experience building or reshaping web funnels and landing pages.
• Experience running creator or UGC pipelines, including sourcing, briefing, and quality control.

Culture & Benefits

• Autonomous, flexible, and supportive working environment.
• Opportunity to work with a multidisciplinary team across machine learning, product, engineering, clinical, growth, and operations.
• Travel between the New York City and London offices.
• Free lunch and coffee in the office.
• Generous learning budget and personal therapy coverage.