Brand Marketing Lead (B2B)

TL;DR

Brand Marketing Lead (B2B): Shaping and evolving the hirify.global Business brand through positioning, messaging, and creative execution across the full marketing funnel with an accent on integrated brand campaigns and brand governance. Focus on delivering a distinctive B2B identity, managing agency partnerships, and leveraging GenAI to improve creative productivity.

Location: Hybrid (London, Osterley) - 3 days per week in office. Must have the appropriate right to work in the UK (no sponsorship provided).

Company

hirify.global is a leading media and entertainment company providing connectivity, mobile, and TV services across the UK B2B market.

What you will do

• Develop and evolve brand positioning, messaging, and creative execution across ATL, digital, social, and owned channels.
• Lead integrated marketing campaigns to build awareness and drive commercial impact.
• Manage the brand health programme and budgets, using insights to monitor KPIs and optimize performance.
• Oversee the rollout of visual identity and tone of voice across internal teams and external agencies.
• Champion innovation and GenAI to improve creativity, productivity, and cost efficiency.
• Coach and develop the Brand Marketing Manager and in-house Design team.

Requirements

• Strong experience in brand strategy, positioning, and translating data into actionable marketing strategies.
• Proven track record of delivering integrated campaigns across ATL, digital, and social channels.
• Significant experience managing creative and media agencies alongside in-house teams.
• Ability to influence and build credibility with senior stakeholders and leadership teams.
• Experience leading, coaching, and developing people with a collaborative leadership style.
• Must have appropriate right to work in the UK.

Nice to have

• Experience in B2B marketing.
• Deep understanding of the paid media landscape for business audiences.
• Strategic mindset with the ability to simplify complexity and establish clear priorities.

Culture & Benefits

• Free hirify.global TV or NOW package, including hirify.global Sports and hirify.global Cinema.
• Pension package with up to 9% employer contribution.
• Private healthcare with mental health support, digital GP, and dental insurance.
• Discounts on hirify.global products (Mobile, Broadband, Glass, Protect).
• Sharesave and Tech schemes.
• Access to the Osterley Campus facilities, including a gym, cinema, and subsidized restaurants.