Senior Manager, Product Marketing (HealthTech)

Location: Hybrid office arrangement in South Jordan, Utah, United States; in-office training is required, with flexible hybrid work subject to the role, team structure, and KPIs.

Company

hirify.global provides a unified cloud suite of medical office software covering practice management, electronic health records, patient engagement, and managed medical billing services.

What you will do

• Build business cases for new products and services in partnership with Product and executive leadership.
• Develop data-backed go-to-market strategies covering market opportunity, target customers, offerings, monetization, merchandising, and messaging.
• Use qualitative research, quantitative research, in-market testing, and customer data analysis to shape recommendations.
• Translate strategy into briefs for Sales and channel partners and guide initiatives through market launch.
• Set KPIs for major initiatives and own accountability for business outcomes.
• Build trusted partnerships across Product, Finance, Analytics, Market Research, Sales, and Marketing.

Requirements

• BA or BS required; MBA preferred.
• 5+ years of product marketing or go-to-market experience, ideally launching new offerings.
• Experience owning upfront product or service strategy through market launch.
• Ability to use market research and internal data analysis to build commercial strategies.
• Experience owning KPIs and business results across sales-led and product-led motions.
• Collaborative player-coach mindset with strong project management and cross-functional partnership skills.

Nice to have

• B2B SaaS experience, particularly product marketing or go-to-market work for enterprise customers.
• Comfort operating in ambiguous environments and turning open questions into structured plans.

Culture & Benefits

• Hybrid and remote work opportunities subject to role and team requirements.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Career growth and development support.
• Collaborative, team-oriented culture focused on intentionality, respect, innovation, and client partnership.