Director, Product Marketing - Digital Assets

Location: New York City, hybrid work model. Candidates must independently possess eligibility to work in the United States for any employer at the date of hire. Visa sponsorship is not available.

Salary: $186,000–$232,000 USD per year, plus discretionary incentive plan and benefits.

Company

hirify.global develops payment and financial technology solutions, including Zelle and Paze, for financial institutions, fintech partners, resellers, consumers, and small businesses.

What you will do

• Lead product marketing strategy for digital asset products across B2B and partner-driven channels.
• Develop product positioning, value propositions, messaging frameworks, go-to-market plans, and partner enablement toolkits.
• Coordinate partner marketing plans, communications, onboarding activities, and product launches.
• Manage relationships with marketing, product management, partnerships, legal, finance, sales, and external partner teams.
• Define and manage co-marketing budgets and measure program performance through end-to-end tracking and reporting.
• Monitor market trends, competitive developments, emerging technologies, digital assets, and evolving payment models.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 12+ years of experience in marketing, communications, or a related field, including at least 8 years in partner, channel, or product marketing, relationship management, or sales.
• Experience with digital assets, blockchain-based systems, emerging payment technologies, and related customer experiences.
• Experience in a startup or high-growth organization and in developing partnership marketing programs and go-to-market strategies.
• Experience managing a small team and relationships across varying levels of seniority.
• Eligibility to work in the United States without employer visa sponsorship is required.

Nice to have

• Experience in payments, financial services, or network-based platforms.
• Experience marketing platform-based or ecosystem-driven products.
• Experience creating partner enablement programs and sales- or partner-facing collateral.
• Experience with digital asset and blockchain products.

Culture & Benefits

• Collaborative hybrid work environment.
• Medical, dental, and vision coverage, with HSA and FSA options.
• 401(k) plan with a 100% company safe harbor match on the first 6% of deferrals.
• Flexible time off for exempt employees, paid company holidays, and a paid volunteer day.
• 12 weeks of paid parental leave and family planning support.