VP, Product Marketing (MarTech)

Location: New York, New York; hybrid work

Salary: $170,000–$200,000 per year, plus discretionary bonus and benefits.

Company

hirify.global develops technology products and data offerings for the media, advertising, and marketing technology sectors.

What you will do

• Develop and execute go-to-market frameworks that drive product adoption, growth, differentiation, and market leadership.
• Translate technical capabilities into compelling narratives and clear value propositions for enterprise buyers.
• Build thought leadership in AI, marketing technology, data solutions, and related priority domains.
• Support product pricing, packaging, naming, positioning, and roadmap communications.
• Lead market intelligence, competitive analysis, and go-to-market effectiveness measurement.
• Partner with product, program, corporate marketing, sales, enablement, and client-facing teams to align strategy and execution.

Requirements

• 7+ years of experience in product marketing, including 3+ years in leadership roles.
• Proven experience leading go-to-market initiatives and building, scaling, and managing teams.
• Experience with MarTech, data, and/or AI-driven solutions for sophisticated enterprise buyers.
• Working understanding of enterprise MarTech, data platforms, and emerging AI/ML technologies.
• Strong written communication, people leadership, stakeholder alignment, and value proposition development skills.
• Bachelor’s degree required; knowledge of media and advertising industry dynamics is expected.

Nice to have

• Experience in technology companies.
• Ongoing professional development in product marketing and technology.

Culture & Benefits

• Collaborative and innovative work environment focused on professional growth.
• Health, life, and disability insurance.
• Retirement savings plans and company-paid holidays.
• Unlimited paid time off, mental health and wellness resources, and fitness reimbursement.
• Pet insurance, childcare resources, identity theft insurance, and fertility assistance programs.