обновлено 16 часов назад
Director, Head of High Value Senders Marketing (Fintech)
184 000 - 230 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Director, Head of High Value Senders Marketing (Fintech): Leading the global marketing strategy for high-value remittance customers with an accent on segmentation, positioning, go-to-market execution, and product alignment. Focus on building measurement frameworks, applying AI-native research and creative workflows, and influencing cross-functional teams to improve LTV, share of wallet, and retention.
Location: Seattle, WA, United States; hybrid role with onsite work Tuesday through Thursday each week
Salary: $184,000–$230,000 starting base salary annually, plus equity and other compensation components.
Company
provides secure, simple, and reliable financial services for customers sending and managing money globally.
What you will do
- Define segmentation, messaging architecture, and positioning for the high-value sender segment.
- Own channel strategy and go-to-market execution across high-trust professional and community networks.
- Partner with Product and Engineering to align marketing narratives with product capabilities and customer needs.
- Implement agentic toolchains and LLMs for research, analysis, and creative iteration.
- Establish planning rhythms and measurement frameworks for LTV, share of wallet, and retention.
- Mentor marketers and influence cross-functional teams around a shared strategic direction.
Requirements
- 12+ years of marketing experience, including work with financially sophisticated or premium consumer segments.
- Experience defining strategy for a significant business area with broad company or industry impact.
- Expertise in clarifying complex and ambiguous initiatives.
- Ability to independently organize and execute multi-quarter plans with limited executive oversight.
- Advanced cross-functional influence without direct authority.
- Technical literacy with data-driven insights and AI tools.
Culture & Benefits
- Connected Work Culture with regular in-person collaboration.
- Flexible paid time off.
- Health, dental, and vision coverage with a 401(k) plan and company matching.
- Paid parental, medical, military, and family care leave.
- Mental health and family-forming benefits.
- Employee Stock Purchase Plan and continuing education.
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