Director, Head of High Value Senders Marketing (Fintech)

TL;DR

Director, Head of High Value Senders Marketing (Fintech): Developing the end-to-end marketing strategy for premium global customers with an accent on segmentation, positioning, and GTM for high-stakes financial transfers. Focus on driving product-market fit for the HVS segment, integrating AI-native toolchains, and influencing cross-functional product roadmaps.

Location: Hybrid in Seattle, WA (requiring 3+ days per week in office)

Salary: $184,000–$230,000

Company

Global fintech company providing secure and reliable money transfer services to help people move their money across borders.

What you will do

• Define the end-to-end marketing strategy, messaging, and positioning for the High Value Sender (HVS) segment.
• Lead GTM execution using high-trust channel mixes and community networks to reach premium customers.
• Partner with Engineering and Product teams to ensure product features align with the marketing narrative for premium senders.
• Implement and evangelize the use of agentic AI toolchains and LLMs to accelerate research and creative iteration.
• Establish planning rhythms and measurement frameworks to track KPIs such as LTV, share of wallet, and retention.
• Serve as a mentor and role model, championing company cultural values across the organization.

Requirements

• 12+ years of marketing experience with a proven track record in premium or financially sophisticated consumer segments.
• Must be based in or able to work hybrid from Seattle, WA.
• Demonstrated ability to define strategic direction for a significant business area independently.
• Expert-level influence skills to align cross-functional teams without direct authority.
• Technical literacy in leveraging data-driven insights and AI tools to inform strategy at scale.

Culture & Benefits

• Flexible paid time off.
• Comprehensive health, dental, and vision insurance with a 401k matching plan.
• Paid parental, medical, military, and family care leave.
• Employee Stock Purchase Plan (ESPP) and equity as part of total compensation.
• Continuing education and travel benefits.
• Mental Health and Family Forming benefits.