CRM Manager (Music)

Location: London, United Kingdom; UK & Ireland

Company

hirify.global is a global music company supporting artists, labels, fan engagement, and commercial growth.

What you will do

• Design and execute data-led fan engagement strategies to acquire first-party data, deepen audience understanding, and build long-term fan value.
• Develop segmentation, lifecycle marketing, behavioural targeting, and propensity modelling strategies to personalise fan journeys and improve D2C conversion and monetisation.
• Create insight-driven campaigns for artists that combine creative execution with performance data to increase engagement and revenue.
• Partner with Product, Design, Engineering, Digital Media, Web Ops, eCommerce, and Legal teams to scale data automation and deliver seamless cross-channel experiences.
• Test and optimise partner tools, emerging technologies, paid media, organic engagement, and D2C touchpoints.
• Define KPIs, produce actionable reporting, and lead technical execution of fan data infrastructure using SQL, Snowflake, UTMs, and event tagging.

Requirements

• Proven experience delivering data-driven fan campaigns, preferably in music, entertainment, or media.
• Experience with Snowflake, Salesforce, Excel, GA4, or similar technologies.
• Experience with fan journeys, audience segmentation, and first-party data visualisation.
• Knowledge of HTML, CSS, D2C data, and platforms such as Shopify.
• Knowledge of data protection legislation and data management.
• Strong project management, communication, collaboration, multitasking, and deadline-management skills; passion for music and helping artists build fanbases.

Nice to have

• Experience with tools such as Wyng, Asana, and Appreciation Engine, or similar platforms.

Culture & Benefits

• Modern office environment and a global, culturally diverse community.
• Professional growth and development opportunities.
• Private medical cover, pension scheme, life assurance, and income protection.
• Music industry perks and time off during the winter break.
• Opportunities to contribute to social impact, diversity, equity, and inclusion initiatives.