Senior Marketing Executive (CRM)

Location: Petre Rd, Clayton-le-Moors, Accrington, UK. Full-time, onsite role.

Company

Frasers Group Financial Services delivers customer engagement, loyalty, and payment experiences through the Frasers Group retail brand ecosystem, including hirify.global, Sports Direct, Studio, USC, Frasers, and GAME.

What you will do

• Lead CRM automations and maintain, optimise, and monitor personalised customer journeys.
• Develop variable and personalised content across CRM channels to improve engagement, conversion, and retention.
• Own the end-to-end delivery of loyalty campaigns and offers, including setup, testing, execution, reporting, and evaluation.
• Manage the loyalty campaign calendar and coordinate activity with wider business priorities and trading plans.
• Lead Group Digital, Group Organic Social, and CRM marketing workstreams while managing stakeholder communications and approvals.
• Coordinate creative requirements, campaign timelines, and asset delivery with internal design resources.

Requirements

• Proven experience in CRM, customer marketing, or loyalty-focused marketing.
• Strong experience managing automated customer journeys and personalised CRM communications.
• Understanding of customer segmentation, lifecycle marketing, engagement strategies, and multi-channel campaigns.
• Strong project management, stakeholder management, communication, and organisational skills.
• Commercial approach with the ability to interpret campaign performance and identify improvement opportunities.
• High attention to detail and a process-driven approach to campaign execution.

Nice to have

• Experience with CRM platforms, particularly Voyado.
• Experience in retail, financial services, loyalty, or customer engagement programmes.
• Knowledge of email, SMS, push notification, and app marketing channels.
• Understanding of GDPR, PECR, and marketing compliance requirements.
• Experience working with creative, digital, and brand teams.

Culture & Benefits

• Peer-nominated Frasers Champion recognition scheme, including double pay for monthly winners.
• Retail Reconnect programme providing head-office employees with one to two days of annual store or warehouse experience.
• Frasers Fit wellbeing programme with free gym classes, discounted gym memberships, and physical, financial, and mental wellbeing resources.
• Free access to Retail Trust support, including a 24-hour wellbeing helpline, counselling, and financial and legal support.
• Employment is subject to background checks, including criminal record, credit, and employment reference checks.

Hiring process

• Initial application review followed by a recruiter interview focused on behaviour, culture, and values.
• Successful candidates can expect one or two further interviews with the hiring manager and wider team.
• Later stages may include a technical discussion, presentation, or practical task.