Customer Lifecycle Marketing Manager (Fintech)

Location: Hove, United Kingdom; onsite

Company

Legal & General is a UK financial services group and global investor providing retirement, protection, pension, and life insurance solutions.

What you will do

• Support customer lifecycle and engagement strategies across key moments in the customer journey.
• Plan onboarding, engagement, and retention journeys.
• Create campaign briefs, messaging, copy, and content requirements.
• Use segmentation, behavioural insight, and customer data to shape communications.
• Coordinate campaign activity with CRM, automation, delivery, Product, Digital Experience, Martech, and Customer Service teams.
• Review campaign performance and identify opportunities to improve future activity.

Requirements

• Experience in CRM, customer engagement, lifecycle marketing, or a similar marketing role.
• Understanding of customer lifecycle principles, segmentation, and journey mapping.
• Confidence using data and insight to shape campaigns and improve customer outcomes.
• Experience planning multi-channel campaigns and working with delivery or automation teams.
• Strong written communication skills and the ability to develop clear messaging and briefs.
• Ability to manage multiple projects, deadlines, and stakeholders.

Nice to have

• Awareness of GDPR, Consumer Duty, or regulated customer communications.

Culture & Benefits

• Full-time onsite role with flexible working options, including part-time arrangements and job shares where possible.
• Annual performance-related bonus plan and share schemes.
• Generous pension contribution, life assurance, and healthcare plan for permanent employees.
• At least 25 days of holiday plus public holidays, with the option to buy and sell holiday.
• Family leave, electric car salary-sacrifice scheme, and discounts on company and retail products.
• Inclusive culture with career development opportunities and investment in sustainable UK offices.