CRM Executive (Automation & Personalisation)

Location: Manchester, United Kingdom; flexible working includes 15 work-from-home days per year, with regular office presence in Trafford Park.

Company

hirify.global is an independent UK fragrance retailer operating more than 220 stores alongside online, mobile, and phone sales channels.

What you will do

• Design and optimise automated customer journeys across email, SMS, push, and WhatsApp.
• Deliver personalised experiences using segmentation, dynamic content, and behavioural triggers.
• Build CRM templates with dynamic personalisation and ensure communications are tested, approved, and operational.
• Collaborate with Marketing, Digital, Data, and Development teams on customer data, tracking, bug fixing, and campaign delivery.
• Monitor performance, run hypothesis testing, and identify improvements to engagement, conversion, retention, and customer value.
• Support audience targeting, campaign execution, performance reporting, and lifecycle optimisation.

Requirements

• Strong understanding of CRM principles, customer lifecycle marketing, and automated multi-channel journeys.
• Experience with CRM platforms such as Bloomreach.
• Working knowledge of HTML, CSS, dynamic content, segmentation, and personalisation.
• Strong analytical skills with experience in data-driven testing and optimisation.
• Excellent attention to detail and accuracy in CRM journeys and communications.
• Ability to manage multiple priorities and collaborate with technical, data, and commercial teams.

Culture & Benefits

• Hands-on role in a fast-growing, multi-brand retailer.
• Access to advanced CRM automation and personalisation technology.
• Flexible working hours, duvet days, and 15 work-from-home days per year.
• State-of-the-art Trafford Park office with transport links, free parking, and an onsite gym.
• Staff discounts and progression and development opportunities.

Hiring process

• Apply by uploading a CV through the careers page.