19 часов назад
Customer Lifecycle Marketing Manager
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Customer Lifecycle Marketing Manager (CRM and customer engagement): Designing and improving customer lifecycle campaigns across onboarding, engagement, and retention with an accent on segmentation, behavioural insight, and multi-channel communications. Focus on planning customer journeys, coordinating CRM and automation delivery, and improving campaign performance while meeting Consumer Duty expectations.
Location: Hove, United Kingdom; onsite
Company
Legal & General is a UK financial services group and global investor providing retirement, protection, pension, and life insurance solutions.
What you will do
- Support customer lifecycle and engagement strategies across onboarding, engagement, and retention.
- Plan customer journeys and develop campaign briefs, messaging, copy, and content requirements.
- Use segmentation, behavioural insight, and customer data to shape relevant communications.
- Coordinate campaign activity with CRM, automation, and delivery teams.
- Review campaign performance and identify opportunities to improve future activity.
- Collaborate with Product, Digital Experience, Martech, and Customer Service colleagues while ensuring communications are clear, timely, and aligned with Consumer Duty expectations.
Requirements
- Experience in CRM, customer engagement, lifecycle marketing, or a similar marketing role.
- Understanding of customer lifecycle principles, segmentation, and journey mapping.
- Ability to use data and insight to shape campaigns and improve customer outcomes.
- Experience planning multi-channel campaigns and working with delivery or automation teams.
- Strong written communication skills and the ability to develop clear messaging and briefs.
- Ability to manage multiple projects, deadlines, and stakeholders; awareness of GDPR, Consumer Duty, or regulated customer communications is helpful.
Culture & Benefits
- Annual performance-related bonus plan and share schemes.
- Generous pension contribution, life assurance, and a healthcare plan for permanent employees.
- At least 25 days of holiday plus public holidays, increasing to 26 days after two years, with the option to buy and sell holiday.
- Competitive family leave, electric car salary-sacrifice scheme, and discounts on products and retail services.
- Inclusive culture with career development opportunities and collaboration across diverse teams.
- Flexible working options, including part-time arrangements and job shares, subject to role requirements.
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