Senior CRM Manager (Loyalty & Lifecycle)

Location: London, United Kingdom

Company

hirify.global operates consumer money-saving brands including MoneySuperMarket, MoneySavingExpert, and Quidco, serving millions of monthly visitors and helping UK households save money.

What you will do

• Co-own the lifecycle and loyalty CRM strategy across membership propositions including SuperSaveClub and Quidco Members.
• Develop lifecycle strategies covering acquisition, onboarding, activation, engagement, retention, reactivation, and advocacy.
• Design and deliver customer journeys, roadmaps, campaigns, and test-and-learn programmes using segmentation, personalisation, and behavioural triggers.
• Lead complex CRM initiatives from audience strategy and briefing through execution, measurement, and optimisation.
• Partner with Proposition, Product, Commercial, Marketing, Data, Analytics, and Brand stakeholders to embed CRM into membership propositions.
• Measure incremental engagement, retention, frequency, and customer lifetime value, scaling successful approaches.

Requirements

• Significant experience in CRM, lifecycle marketing, loyalty, or customer engagement, ideally in a large-scale digital or consumer business.
• Experience developing lifecycle and retention strategies and converting them into executable customer journeys.
• Experience with membership, loyalty, or subscription-style propositions.
• Strong understanding of segmentation, personalisation, triggered communications, journey design, and CRM channels including email, push, and in-product messaging.
• Strong analytical, experimentation, prioritisation, communication, and stakeholder management skills.
• Strong understanding of enterprise CRM systems such as Braze.

Culture & Benefits

• Up to 27 days of holiday plus bank holidays.
• Pension contribution of up to 6% from the employer.
• Bonus scheme, financial coaching, Digital Doctor on demand, and access to a mental health platform.
• Work from anywhere scheme for up to two weeks per year.
• Mentorship, training, and an individual LinkedIn Learning licence with access to more than 16,000 courses.
• Commitment to diversity, inclusion, fairness, equity, and reasonable accommodations during the application process.