CRM Manager (Gamedev)

TL;DR

CRM Manager (Gamedev): Leading end-to-end CRM and player lifecycle strategy for globally recognized gaming franchises with an accent on designing customer journeys that drive acquisition, retention, and re-engagement. Focus on building data-led campaigns across email, push, and in-game channels using enterprise automation platforms.

Location: Must be based in the United Kingdom (Remote)

Salary: £43,000 – £48,000

Company

An internationally recognized entertainment business behind some of the world's most successful gaming franchises.

What you will do

• Own the end-to-end CRM and player lifecycle strategy for a portfolio of AAA titles.
• Design and implement customer journeys covering acquisition, onboarding, engagement, and win-back.
• Execute multi-channel campaigns using enterprise CRM platforms like Braze.
• Collaborate with game studios, brand managers, and technical teams to deliver creative player experiences.
• Analyze campaign performance and optimize journeys through testing and automation.

Requirements

• Must be based in the United Kingdom.
• Proven experience managing CRM or lifecycle marketing programs in entertainment, gaming, or consumer-focused industries.
• Strong proficiency with CRM automation platforms such as Braze, Bloomreach, or Iterable.
• Experience building segmentation strategies and complex customer journeys.
• Genuine passion for video games and understanding of player engagement lifecycles.

Culture & Benefits

• Opportunity to influence strategy for globally recognized AAA gaming franchises.
• Work within a collaborative, creative, and highly analytical team environment.
• Focus on innovation, continuous learning, and professional development.
• Genuine ownership of a brand-new role with global impact.