GTM Marketing Programs Manager (SaaS)

Location: Hybrid role working from the New York office three days per week

Salary: $85,500–$138,000 USD annual cash compensation

Company

hirify.global is a design-driven SaaS platform that helps entrepreneurs build brands and businesses online through websites, domains, ecommerce, marketing, scheduling, and social media products.

What you will do

• Own program management for the full GTM launch lifecycle, from upcoming product releases through go-live, post-launch coordination, and retrospectives.
• Translate GTM strategy into execution with PMM, Product, Growth, Channel, Analytics, and Creative teams.
• Build and maintain launch workback schedules, track cross-functional dependencies, and manage launch risks and blockers.
• Lead launch kickoffs and recurring syncs, including agendas, decision capture, status updates, and follow-through.
• Coordinate post-launch performance readouts, internal communications, and issue escalation.
• Partner with Marketing Strategy & Operations to improve tooling, workflows, playbooks, templates, RACI documentation, and operating models.

Requirements

• 4+ years of experience in program management, marketing operations, GTM coordination, or a related role with direct product launch or go-to-market experience.
• Demonstrated ownership of complex cross-functional launches from planning through post-launch.
• Exceptional organization, communication, meeting facilitation, follow-up, and ability to manage multiple workstreams.
• Experience building or improving processes and playbooks in ambiguous, fast-moving environments.
• Familiarity with product marketing, paid media, SEO/AEO, analytics, customer operations, and creative functions.
• Proficiency with Asana, Airtable, Notion, or similar project management tools and Google Suite; familiarity with AI tools such as Claude or ChatGPT.

Nice to have

• SaaS or consumer technology experience.

Culture & Benefits

• Choice of medical plans, including an option for fully covered premiums, supplemental insurance, and a Global Employee Assistance Program.
• Retirement benefits with employer match, flexible paid time off, paid parental and family care leave.
• Fertility and adoption benefits, education reimbursement, and employee donation matching.
• Seven Global Employee Resource Groups, a dog-friendly workplace, free lunch and snacks, and a private rooftop.
• Hack Week takes place twice per year.