14 часов назад
Sr. Manager, Marketing Systems & Automation
125 000 - 135 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Manager, Marketing Systems & Automation (Marketing Automation/AI): Building and governing omnichannel campaigns, automated workflows, and a next-generation MarTech stack with an accent on campaign architecture, customer data foundations, and AI-assisted marketing. Focus on designing testable audience journeys, validating SQL and HTML outputs, migrating enterprise automation platforms, and ensuring privacy-aware measurement in a consumer lending environment.
Location: Remote, US
Salary: $125,000–$135,000 annually, plus bonus
Company
is a technology company providing financing and software products for sustainable home-efficiency solutions, including solar, batteries, HVAC, roofing, and windows.
What you will do
- Develop and execute omnichannel campaigns across owned platforms, translating positioning and brand requirements into audience, channel, and journey designs.
- Define campaign KPIs and oversee performance reporting from campaign brief through post-launch analysis.
- Build, deploy, test, and supervise automated and agent-assisted marketing workflows with appropriate human review.
- Maintain the MarTech stack, documentation, administration tools, and operational standards while coaching partner teams.
- Support the customer data foundation with Salesforce and Databricks partners, including audience segmentation and campaign measurement.
- Assess marketing tools and migrate existing campaigns, audiences, and journeys between enterprise platforms.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 7–9 years of experience in marketing operations, marketing automation, lifecycle marketing, and/or database marketing.
- Hands-on experience with marketing automation or campaign execution platforms, including audience construction, journey building, QA, and deliverability fundamentals.
- Working knowledge of SQL, HTML, and common marketing operations code, including validation and troubleshooting of AI-generated output.
- Experience with campaign taxonomy, naming standards, UTM governance, and campaign hierarchy.
- Strong project ownership, analytical judgment, communication, prioritization, and ability to work autonomously.
Nice to have
- Experience in a regulated industry.
- Experience migrating campaigns, audiences, journeys, consent and preference states, suppression lists, and historical engagement data between enterprise marketing automation platforms.
Culture & Benefits
- Remote position based in the United States.
- Collaborative work across product marketing, creative, content, Salesforce, and Databricks partners.
- Opportunity to build AI skills and tools for marketing and convert manual campaign assembly into governed automation.
- Compensation includes an annual salary of $125,000–$135,000 plus bonus.
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