Field Marketing Manager

TL;DR

Field Marketing Manager (B2B SaaS): Developing and executing North American field marketing programs, events, and account-based campaigns that generate and accelerate sales pipeline with an accent on event strategy, cross-functional execution, and performance measurement. Focus on building scalable regional programs, engaging enterprise audiences, and optimizing campaign ROI through data-driven decisions.

Location: San Francisco office with an office-centric hybrid schedule; in-office days are Monday, Tuesday, and Thursday, with work-from-home flexibility on Wednesdays and potentially Fridays depending on the role.

Base salary: $133,000–$151,000 per year, plus potential equity, sales incentive pay, and benefits.

Company

Asana is a software platform for human and AI collaboration used by teams worldwide to manage important goals and work.

What you will do

• Own North American field marketing programs and sponsored events from concept through completion, including budgets, vendors, planning, and reporting.
• Partner with revenue leaders, field sales representatives, and SDRs on pre- and post-event strategies to generate pipeline.
• Coordinate Asana-hosted events with ABM, Brand, Community, and Customer Advocacy teams.
• Create repeatable processes, templates, and best practices for regional field marketing.
• Track event KPIs, lead flow, pipeline creation, and overall program ROI.

Requirements

• 4+ years of field marketing experience, ideally supporting enterprise B2B or SaaS audiences.
• Strong knowledge of event planning and management, including multifaceted events delivered under tight timelines.
• Ability to build relationships, lead cross-functional teams, collaborate with executives and high-profile speakers, and gain sales leadership alignment.
• Strong project management, operational, autonomous, and adaptability skills.
• Working knowledge of marketing technology tools such as Salesforce, Marketo, or similar platforms.
• Ability to travel regionally as needed.

Nice to have

• Curiosity about AI tools and emerging technologies and willingness to use them to improve productivity, collaboration, or decision-making.

Culture & Benefits

• Office-centric culture supported by a hybrid work model.
• Mental health, wellness, and fitness benefits.
• Career coaching and professional support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans.
• In-office culinary options.