Director, Affluent Commercialization & GTM, Marketing Services (Fintech)

Location: San Francisco, United States; hybrid work with office attendance two days per week, Tuesdays and Wednesdays

Salary: $178,300–$285,600 USD per year, with potential bonus, equity, and sales incentives.

Company

hirify.global is a global payments technology company connecting consumers, merchants, financial institutions, and governments across more than 200 countries and territories.

What you will do

• Lead the affluent and hirify.global Infinite marketing strategy and go-to-market execution.
• Translate sponsorships, partnerships, product strategy, and consumer insights into client-ready value propositions, offerings, and sales plays.
• Build scalable Marketing Services offerings, commercialization plans, business cases, pricing frameworks, and sales materials.
• Partner with Product, Global Sponsorships, and regional teams to develop premium experiences using sports, music, travel, dining, and experiential assets.
• Establish the operating model, roles, decision points, and engagement processes for Affluent Marketing Services.
• Track pipeline, revenue, client adoption, engagement outcomes, and portfolio performance, then optimize offerings based on market and client feedback.

Requirements

• 10+ years of experience in marketing, commercialization, go-to-market strategy, consulting, or a related field.
• Bachelor’s degree required; an advanced degree may be considered with relevant experience.
• Experience developing strategies, propositions, or marketing solutions for affluent, premium, luxury, wealth, travel, or other high-value consumer segments.
• Experience taking client-facing offerings, products, or go-to-market strategies from concept through launch.
• Strong commercial skills in segmentation, value propositions, business cases, pricing, pipeline development, and sales enablement.
• Excellent storytelling, presentation, critical thinking, problem-solving, and data-driven decision-making skills; advanced PowerPoint and Excel proficiency.

Nice to have

• Experience with sponsorships, partnerships, or experiential marketing.
• Experience working across global and regional teams in a complex matrixed organization.

Culture & Benefits

• Hybrid employees generally work from the office 50% of the time based on business needs.
• Travel is required 5–10% of the time.
• Benefits may include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.
• The role is performed in an office setting and involves regular use of computers, telephones, and standard office equipment.