Head of Institutional Marketing (Asset Management)

Location: New York, NY, United States

Annual base salary: $144,000–$180,000 USD, plus potential incentive compensation.

Company

hirify.global provides financial and investment management services focused on helping individuals and communities achieve better financial futures.

What you will do

• Set measurable institutional channel marketing objectives with Institutional and Insurance Distribution leadership, consultant relations, and business partners.
• Translate segment plans, pipeline priorities, consultant needs, and client lifecycle stages into focused marketing plans and activation programs.
• Develop segmentation strategies, campaigns, educational content, product messaging, and sales enablement resources for pension, insurance, consultant, and related institutional audiences.
• Lead marketing deliverables through design, build, launch, monitoring, and measurement while coordinating cross-functional teams.
• Lead channel activation for the alternatives platform, supporting awareness, credibility, long-cycle capital raising, and consultant engagement.
• Set priorities and coach two direct reports while using digital tools, CRM campaigns, analytics, competitor data, and client insights to improve business impact.

Requirements

• Bachelor’s degree.
• 10+ years of channel marketing experience in asset management, including institutional distribution and client segments.
• Strong understanding of institutional buying dynamics, plan sponsors, insurers, consultants, relationship-based distribution, and consultant research processes.
• Experience with institutional marketing plans, client segmentation, lifecycle campaigns, product positioning, competitive analysis, product launches, sales enablement, and go-to-market execution.
• Experience marketing alternative investment strategies and communicating private market capabilities to institutional audiences.
• Experience with CRM, marketing automation, digital marketing, sales enablement platforms, analytics, cross-functional project leadership, and people management.

Culture & Benefits

• Purpose-driven culture focused on financial opportunity, inclusion, collaboration, and customer impact.
• Health, dental, vision, and life insurance plans.
• 401(k) plan with company matching contributions of up to 6% and an employer-paid cash balance retirement plan.
• Tuition reimbursement of up to $5,250 per year.
• Paid time off including 20 days, nine company holidays, a Diversity Celebration Day, and 40 hours of paid volunteer time annually.