Lead Demand Generation Manager (Public Sector)

Location: United States; Remote

Salary: $132,000–$148,000 per year

Company

hirify.global delivers the Content Innovation Cloud and enterprise content services that use AI to provide actionable insights and automation for organizations worldwide.

What you will do

• Develop quarterly and annual demand generation plans aligned with pipeline, revenue, and growth objectives.
• Design and execute integrated programs across digital campaigns, webinars, nurture, ABM, partner programs, and sales activation.
• Partner with Sales, SDRs, Account Executives, Partner teams, and marketing stakeholders to generate and accelerate opportunities.
• Monitor pipeline health, establish KPIs and reporting frameworks, and recommend actions to improve conversion.
• Drive testing, experimentation, data-driven optimization, and use of AI-enabled tools and automation.
• Act as a thought leader while mentoring, coaching, and developing team members.

Requirements

• Bachelor’s degree or equivalent experience.
• Eight or more years of B2B marketing experience, including three or more years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
• Experience with marketing automation, CRM, analytics, and digital marketing technologies.
• Proven success partnering with Sales to achieve pipeline and revenue goals.
• Strong communication, project management, analytical, and stakeholder management skills.
• 20% travel required.

Nice to have

• Experience using AI and automation tools to improve marketing effectiveness.
• Experience mentoring, coaching, and developing marketing team members.
• Experience with pipeline reviews, forecasting, account planning, and quarterly business reviews.
• Familiarity with ABM strategies and partner programs in a global or high-growth B2B environment.

Culture & Benefits

• Career development resources and wellbeing programs.
• Innovation practices and opportunities to contribute ideas.
• Inclusive workplace with a focus on diverse viewpoints.
• Opportunities to participate in community initiatives and giving programs.