Senior Director, Lifecycle & Performance Marketing - Zelle

Location: New York City, United States; hybrid work model. Candidates must independently have authorization to work in the United States for any employer. Visa sponsorship is not available.

Base pay: $226,000–$282,000 USD per year, plus discretionary incentive plan and benefits.

Company

hirify.global provides payment and transaction-protection solutions, including Zelle and Paze, for financial institutions, consumers, and small businesses across the U.S. financial system.

What you will do

• Lead lifecycle and performance marketing strategy for Zelle’s consumer and small business audiences.
• Define the roadmap across enrollment, onboarding, first transaction, repeat usage, engagement, retention, and reactivation.
• Develop integrated marketing programs that increase enrollment, transaction growth, and long-term customer value.
• Partner with financial institutions, product, analytics, operations, agencies, vendors, and other stakeholders to improve campaign execution.
• Build segmentation, targeting, testing, measurement, dashboard, reporting, and campaign framework capabilities.
• Manage and develop the lifecycle and performance marketing organization, including two Senior Manager direct reports.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
• Typically 15+ years of progressive experience in lifecycle marketing, performance marketing, or customer engagement strategy.
• At least 5 years of experience leading and developing high-performing marketing teams.
• Experience building data-driven lifecycle or growth marketing strategies at scale and leading integrated initiatives across customer segments and channels.
• Strong analytical, strategic planning, executive communication, presentation, and cross-functional stakeholder management skills.
• U.S. work authorization for any employer is required; employment visa sponsorship is not available. Background and drug screening are required.

Nice to have

• Experience in financial services, payments, fintech, banking, or other regulated industries.
• Experience working with financial institution partners, channel marketing programs, or distributed marketing models.
• Familiarity with real-time payments, digital wallets, small business payments, or adjacent fintech ecosystems.
• Experience with customer journey mapping, segmentation, marketing performance optimization, and external-partner execution.
• MBA or another advanced degree.

Culture & Benefits

• Hybrid work environment for positions based in New York, Scottsdale, San Francisco, and Chicago.
• Medical, dental, and vision coverage, with HSA or FSA options.
• 401(k) plan with a 100% company Safe Harbor match on the first 6% deferred.
• Flexible time off for exempt employees, paid holidays, and a paid volunteer day.
• 12 weeks of paid parental leave and family-planning support through Maven.