Lifecycle Marketing Manager (Fintech)

Location: Menlo Park, California, or New York City, New York, with in-person attendance expected at least 3 days per week.

Base pay: $136,000–$160,000 in Zone 1; $120,000–$141,000 in Zone 2; $106,000–$125,000 in Zone 3, plus bonus opportunities, equity, and benefits.

Company

Robinhood is a fintech product company focused on democratizing finance and expanding access to financial services.

What you will do

• Own lifecycle journey and campaign strategy for assigned product areas.
• Identify, size, and prioritize opportunities to increase customer engagement.
• Partner with product marketing, product, design, data science, and content teams to create personalized customer journeys.
• Use segmentation and data analysis to develop targeted messaging and experiences.
• Formulate data-driven hypotheses, design A/B tests, and apply statistical principles to evaluate results.
• Lead the creative development and iteration pipeline based on testing insights.

Requirements

• Bachelor’s degree from an accredited college or university.
• 5+ years of growth marketing experience in consumer financial services or a comparable data-driven field.
• Experience with marketing strategy, opportunity assessment, customer segmentation, and message testing.
• Analytical experience with Excel, A/B testing, and relational databases.
• Results-oriented approach with strong problem-solving and execution skills.

Nice to have

• Familiarity with SQL and/or HTML.

Culture & Benefits

• In-person work environment designed to support collaboration and innovation.
• Bonus opportunities, equity, and benefits in addition to base pay.
• Equal opportunity workplace with reasonable accommodations available upon request.
• Inclusive hiring and work practices welcoming different backgrounds and perspectives.