3 дня назад
VP, Customer Growth (Fintech)
280 000 - 420 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
VP, Customer Growth (Fintech): Building NerdWallet’s owned-channel customer engagement strategy and infrastructure across email, push notifications, newsletters, and emerging formats with an accent on acquisition, retention, personalization, and financial product adoption. Focus on designing data and segmentation systems, applying AI and automation at scale, and leading go-to-market strategies for products such as NerdWallet Savings.
Location: Remote, based in the United States
Salary: $280,000–$420,000 annually, plus equity
Company
is a consumer finance platform expanding into financial services and helping people make better-informed financial decisions.
What you will do
- Own the end-to-end owned-channel strategy across email, push notifications, newsletters, podcasts, and emerging formats.
- Build the data architecture, segmentation, personalization, and automation infrastructure required for relevant communication at scale.
- Drive measurable customer acquisition, product adoption, retention, engagement, lifetime value, and advocacy.
- Define success metrics and establish the operating rhythm for growth and engagement objectives.
- Lead go-to-market strategy, customer messaging, and adoption programs for new -branded financial products, beginning with Savings.
- Partner with GMs, Data, Product, Design, Communications, and other senior stakeholders across a matrixed organization.
Requirements
- 10+ years of progressive leadership experience across growth, marketing, customer engagement, data, or related disciplines.
- Senior leadership experience in consumer fintech, financial services, or a closely related digital business.
- Deep expertise in owned-channel strategy, including email, push, content, segmentation, personalization, and automation.
- Proven success improving customer acquisition, engagement, retention, and lifetime value through multi-channel programs.
- GM-level accountability through P&L ownership or close partnership with product and business leaders on go-to-market strategies.
- Experience applying AI and automation to customer engagement or customer support at scale, along with strong analytical and cross-functional leadership skills.
Culture & Benefits
- Medical, dental, and vision coverage for employees and dependents.
- Flexible vacation time, 11 holidays, company shutdown, and new parent leave.
- Mental health support, wellness stipend, cell phone stipend, and remote work equipment and Wi-Fi stipends.
- Health and dependent care FSA and HSA plans with a monthly company contribution.
- Paid sabbatical after five years, employee resource groups, hackathons, and team events.
- 401(k) with a 4% company match, disability and life insurance, and access to financial wellness guidance and a Certified Financial Planner.
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