Director, Partner Content Strategy (AI Search)

Location: US - Remote

Company

hirify.global is an education technology company that helps regional universities launch and grow online programs for modern learners across five countries.

What you will do

• Lead and evolve the partner content strategy function, including its operating model, organizational structure, workflows, and portfolio-wide priorities.
• Integrate SEO, AEO/GEO, and AI search practices into partner content plans, briefs, templates, and future strategies.
• Own the strategic content mix across program and degree pages, articles, brand storytelling, guides, FAQs, and related formats.
• Build scalable intake processes, briefing systems, editorial calendars, prioritization frameworks, refresh governance, archiving practices, and quality standards.
• Lead, grow, and develop the Partner Content and Brand teams of approximately 10 people, including two people managers.
• Partner with channel, SEO, and Analytics teams to align roadmaps, adopt AI-enabled tools, and measure search visibility, AI citation, and enrollment funnel impact.

Requirements

• 8+ years of experience in content strategy, SEO/AEO-driven content leadership, or digital marketing.
• 4+ years managing people managers and cross-functional content teams.
• Experience operating in a large, multi-stakeholder or multi-brand organization.
• Advanced expertise in SEO, AEO, and GEO, with experience adopting AI content production tools.
• Strong ability to align content strategy with SEO, Paid Media, Lifecycle, Digital Experience, Field Marketing, and Analytics.

Nice to have

• Master’s degree in Marketing, Communications, or a related field.
• Experience building or scaling a content operations function from scratch.
• Background in higher education, EdTech, or multi-brand marketing.
• Familiarity with CMP, DAM, or AI content tooling at scale.

Culture & Benefits

• Fully remote work in the United States.
• Work focused on expanding access to affordable online education.
• Equal-opportunity employer supporting a diverse and inclusive workforce.