Marketing Specialist (CRM Platform, Retention)

Location: In-office Monday through Friday in Plano, Texas, United States

Company

hirify.global provides technology- and data-driven financial solutions through brands including Acima, Brigit, and Rent-A-Center across retail and digital channels.

What you will do

• Architect and launch omnichannel retention journeys and promotional or transactional campaigns across email, SMS, push, direct mail, and in-app channels.
• Use first-party customer data, SQL-driven segmentation, and rule-based logic to target behaviors and lifecycle stages.
• Create personalized content with AMPscript, Liquid, and real-time data; configure, QA, and monitor automations and triggered campaigns.
• Ensure accurate, timely campaign deployment and troubleshoot issues through root cause analysis.
• Protect deliverability and compliance through list hygiene and SPF, DKIM, DMARC, CAN-SPAM, GDPR, CCPA, TCPA, and 10DLC practices.
• Partner with Product, Data Services, Personalization, Legal, Data Analytics, and CRM teams to improve reporting, testing, processes, tooling, and QA.

Requirements

• 3–5+ years of hands-on lifecycle, CRM, or email marketing experience in a fast-paced environment.
• Experience with ESP or CRM platforms such as Zeta Marketing Platform, Salesforce Marketing Cloud, or HubSpot.
• Experience with dynamic content and personalization using AMPscript or Liquid.
• SQL skills for audience creation, complex segmentation, and list and count QA.
• Strong project management, cross-functional collaboration, attention to detail, and brand stewardship.
• Ability to work in-office Monday through Friday in Plano, Texas.

Nice to have

• Experience orchestrating omnichannel one-to-one programs and dynamic content across multiple brands.
• Working knowledge of AI-assisted workflows with human-in-the-loop controls.
• Basic front-end fluency for landing pages and tracking parameters, plus light API and webhook knowledge.

Culture & Benefits

• Work in a technology- and data-driven financial solutions organization.
• Collaborate across Product, Data, Personalization, Legal, Analytics, and CRM functions.
• Contribute to an inclusive workplace committed to diversity and equal opportunity.