Marketing Manager II, Lifecycle & CRM Strategy

Location: Hybrid in Dallas, TX; office attendance required Monday, Wednesday, and Thursday.

Salary: USD 90,000–110,000 per year, plus potential bonuses, incentives, and employee benefits.

Company

hirify.global is a consumer technology platform connecting families and caregivers and providing family-care, payroll, tax, and benefits services in more than 20 countries.

What you will do

• Own lifecycle marketing strategies and campaigns across email, push, SMS, in-app, and embedded messaging.
• Manage campaign timelines, coordinate stakeholders, and communicate launches and performance results to leadership and peers.
• Maintain journey maps, creative updates, subject lines, and audience snapshot data.
• Design and analyze iterative experiments across more than 20 lifecycle and behavioral journeys to improve targeting and personalization.
• Partner with Product, Engineering, and the ADI team on data flows, technical requirements, Tableau optimization, and CRM data accessibility.
• Investigate data issues and support QA across Tableau, Iterable, and Snowflake.

Requirements

• 5+ years of lifecycle, CRM, or retention marketing experience with end-to-end campaign management.
• Strong project management, cross-functional collaboration, communication, and presentation skills.
• Strong analytical and quantitative abilities, including hands-on experience with Tableau or Amplitude.
• Experience with marketing automation platforms such as Iterable or Braze.
• Ability to work independently under deadline pressure and operate in an agile, test-and-learn environment.
• BA/BS degree required.

Nice to have

• Familiarity with automation, AI, and machine learning features in CRM tools for personalization and operational efficiency.

Culture & Benefits

• Hybrid work environment with regular collaboration in the Dallas office.
• Health, life, and disability insurance.
• 401(k) employer matching program.
• Paid holidays and paid time off.
• Potential annual bonuses and short- and long-term incentives.