CRM Specialist (Marketing)

TL;DR

CRM Specialist (Marketing): Managing and optimizing CRM systems and email marketing campaigns with an accent on drip marketing, segmentation, and automation. Focus on improving customer engagement, retention, and developing data-driven lead nurturing strategies.

Location: Fully onsite in Lisbon, Portugal. Relocation support is available.

Salary: $35K – $42K

Company

A self-funded company creating the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP).

What you will do

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage CRM workflows, segmentation, and customer lifecycle automation using HubSpot, Marketo, Salesforce, or Klaviyo.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates and perform A/B testing on subject lines to improve deliverability.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Ensure compliance with GDPR, CCPA, and email marketing regulations.

Requirements

• 3+ years of experience in CRM management, email marketing, or marketing automation.
• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
• Strong understanding of email marketing best practices, segmentation, and automation workflows.
• Experience with A/B testing, personalization, and dynamic content strategies.
• Analytical mindset with experience using Google Analytics and CRM reporting tools.
• Must be based in or be able to relocate to Lisbon, Portugal.
• Application materials must be submitted without AI-generated assistance.

Nice to have

• Familiarity with HTML/CSS for email formatting.

Culture & Benefits

• Apple hardware ecosystem for work.
• Top-tier Health and Life Insurance and a Pension Fund.
• Annual Bonus and transportation budget.
• Coverflex benefits package for meal allowances and well-being, with 100% free meals at the hub.
• Urban Sports Club membership and childcare support.
• Air Conference for team collaboration and growth.