Manager, CRM Operations

Location: Remote, all U.S. states

Company

hirify.global develops tax preparation software that helps customers identify tax credits and deductions and maximize their refunds.

What you will do

• Lead and develop the CRM Operations team while maintaining hands-on involvement in critical and high-volume initiatives.
• Oversee end-to-end email campaign execution, including builds, QA, testing, deployment, and post-launch validation.
• Administer Salesforce Marketing Cloud and Pardot/Account Engagement and provide technical guidance across the CRM technology stack.
• Architect, build, and optimize personalized customer journeys and automated programs using HTML, AMPscript, SQL, segmentation, and automation.
• Lead the setup and operational enablement of SMS capabilities, including platform configuration, audience data, testing, and QA.
• Improve deliverability, data quality, workflows, automation, scalability, and campaign performance while partnering with marketing, technology, analytics, and business stakeholders.

Requirements

• 7+ years of experience in CRM, email marketing, or marketing operations, including significant hands-on campaign execution and development.
• 3+ years of experience leading and developing teams.
• Strong hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Experience with Pardot/Account Engagement and complex customer journeys and automated programs.
• Proficiency in HTML, AMPscript, SQL, personalization, data extensions, automated workflows, segmentation, QA, testing, and data quality practices.
• Ability to balance people leadership, hands-on execution, technical problem-solving, organization, and analytical decision-making.

Nice to have

• Bachelor’s degree in Marketing, Communications, Technology, or a related field, or equivalent relevant experience.
• Knowledge of SMS implementation within the Salesforce ecosystem.
• Salesforce Marketing Cloud or Account Engagement certifications.

Culture & Benefits

• Supportive, open, and inclusive work environment.
• Commitment to diversity, inclusion, and equal employment opportunity.
• Collaborative work across marketing, technology, analytics, and business teams.
• Reasonable accommodation is available for applicants with disabilities.