Senior Lifecycle Marketing Manager (AI)

Location: Hybrid role based in San Francisco, Chicago, Austin, New York City, or Seattle, United States

Base compensation: $157,000–$185,000 in San Francisco and New York City; $141,000–$166,000 in other US locations, plus equity.

Company

Writer provides an enterprise AI platform for building and deploying AI agents grounded in company data and powered by enterprise-grade large language models.

What you will do

• Own the email and lifecycle marketing program from strategy and audience development through execution, measurement, and optimization in HubSpot.
• Build emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting independently.
• Develop segmentation and personalization strategies using behavioral, account, intent, and engagement signals.
• Support complex enterprise buying journeys and account-based go-to-market motions.
• Partner with demand generation, ABM, content, product marketing, and sales to connect nurture programs with pipeline and expansion.
• Establish measurement frameworks and explore AI-driven approaches to audience development and personalized communication.

Requirements

• 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
• Experience owning email and lifecycle marketing programs end to end, including strategy and hands-on execution.
• Deep hands-on experience with HubSpot or a comparable marketing automation platform.
• Experience with segmentation, personalization, behavioral triggers, audience management, deliverability, experimentation, frequency management, QA, and performance measurement.
• Strong analytical skills, ownership, comfort with ambiguity, and a builder mentality.
• Curiosity about how AI is changing email, audience strategy, and lifecycle marketing.

Culture & Benefits

• Hybrid work from one of five US office hubs.
• Generous PTO and company holidays.
• Medical, dental, vision, parental leave, fertility and family planning support, and flexible spending options.
• Wellness and learning and development stipends.
• Company and team off-sites, stock options, and a 401(k).