Senior Marketing Specialist, CRM Operations (AI)

Location: United States of America; flexible hybrid work with occasional in-person events or team sessions.

Salary: $65,625–$136,875 per year, with potential discretionary annual bonus or commissions.

Company

hirify.global provides media, technology, and advertising products used by hundreds of millions of people globally.

What you will do

• Execute CRM campaigns across email, push, SMS, and newsletters based on CRM Strategy requirements.
• Build campaigns in CRM platforms, configure targeting and dynamic content, and perform technical QA before launch.
• Maintain recurring and triggered lifecycle programs, including updates, troubleshooting, and operational follow-up.
• Coordinate timelines, priorities, and execution details with the CRM Operations Lead and partner with strategy, analytics, and engineering teams.
• Identify, test, and implement AI-driven efficiencies, automated checks, and scalable templates for setup and auditing workflows.
• Run A/B tests and experiments, assist with performance summaries, document workflows, and communicate execution status, risks, and issues.

Requirements

• At least 5 years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels.
• Hands-on experience implementing targeting logic and working with large audience segments.
• Working knowledge of HTML and the ability to troubleshoot common email rendering or coding issues.
• Experience with CRM and marketing tools such as Zeta, Moveable Ink, Stensul, or similar platforms.
• Working understanding of user events, audience schemas, or campaign triggers.
• Strong attention to detail, organizational skills, and the ability to manage multiple deadlines in a fast-paced environment.
• Clear, collaborative communication and a practical, execution-oriented approach.
• Demonstrated experience using AI tools such as Gemini, ChatGPT, or Copilot for technical troubleshooting, code validation, or workflow automation.
• Proficiency with Google Workspace, Microsoft Office, and Photoshop, plus comfort navigating internal marketing systems.
• BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience.

Nice to have

• Familiarity with dynamic content or personalization scripting, such as Liquid.
• Experience using SQL or analytics tools such as Looker or Tableau for basic validation or troubleshooting.

Culture & Benefits

• Flexible hybrid work with advance notice for occasional in-person events or team sessions.
• Healthcare coverage, 401(k), backup childcare, education stipends, and other benefits.
• Inclusive workplace supported by employee resource groups and accessibility accommodations.
• Work on high-scale CRM programs serving millions of users across hirify.global products.