Lifecycle Marketing Manager (AI)

Location: Remote, Bay Area, CA, US; role focused on North America, the UK and APAC.

Salary: $108,200–$202,800 USD annually, depending on U.S. compensation zone.

Company

hirify.global builds financial and commerce technology through brands including Cash App, Afterpay, Square, TIDAL, Bitkey and Proto.

What you will do

• Own the global B2B prospect and merchant lifecycle across small-business and enterprise segments.
• Build personalized nurture, onboarding, adoption, retention, churn-prevention and winback journeys for Afterpay and Cash App merchants.
• Develop global lifecycle and email strategies adapted to the needs of North America, the UK and APAC.
• Lead email programs for product launches and thought leadership in partnership with Product Marketing, Content and regional teams.
• Define the email testing roadmap, run A/B and multivariate tests, and expand lifecycle channels beyond email.
• Report on pipeline, merchant transaction volume, retention and engagement, creating feedback loops with Sales and regional teams.

Requirements

• At least 5 years of experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes.
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency and a track record of using AI tools to scale marketing programs.
• Experience managing programs from idea to launch across multiple teams and time zones.
• Experience partnering with Sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results.

Culture & Benefits

• Remote work with a distributed global workforce.
• Medical insurance, flexible time off and retirement savings plans.
• Modern family planning benefits.
• Inclusive workplace and interview accommodations for disabled applicants.
• Equal opportunity employment and consideration under applicable fair-chance laws.

Hiring process

• Applications may be evaluated with automated AI tools in accordance with local regulations and bias-audit requirements.
• Candidates may submit up to 9 active applications within a 60-day period; reapplications to the same role are accepted after 90 days following review.