Head of Lifecycle and CRM

Location: Not specified

Company

hirify.global is a web technology company operating Network Solutions and Domain.com, providing domains, websites, email, security, and related services to millions of entrepreneurs and small businesses.

What you will do

• Own customer growth after the first purchase, including onboarding, activation, product adoption, cross-sell, upsell, and expansion across Network Solutions and Domain.com.
• Build cross-sell and upsell programs, product offers, personalized recommendations, and coordinated on-site and off-site customer journeys.
• Partner with Retention on renewal communications, auto-renewal, save programs, churn reduction, and customer value.
• Set the strategy for segmentation, journeys, personalization, propensity models, next-best-offer decisioning, AI, CRM, and the customer data platform.
• Own email, SMS, and other owned channels, including audiences, communications planning, deliverability, consent, and measurement.
• Lead a team of seven and agency partners while aligning Product, Storefront and Discovery, Media, Retention, Finance, Sales, Customer Care, Brand, Marketing Operations, and Analytics.

Requirements

• 12+ years of experience in lifecycle marketing, CRM, retention, or customer growth, including 5+ years leading teams.
• Experience building cross-sell, expansion, or loyalty programs from the ground up to meaningful scale in a subscription or multi-product business.
• Strong knowledge of segmentation, propensity and churn modeling, next-best-offer decisioning, and journey orchestration.
• Experience leading teams and agency partners running large-scale marketing automation, CRM, and customer data platform programs.
• Strong analytical skills, including cohort analysis, holdout testing, and customer lifetime value analysis.
• Practical experience using AI for personalization and campaign operations.
• Experience aligning Product, Sales, Customer Care, and Marketing without direct authority.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Experience in domains, hosting, SaaS, SMB digital services, or private-equity-backed companies.

Culture & Benefits

• Culture focused on diversity, inclusion, belonging, and authentic participation.
• Access to 20+ affinity groups and a globally connected employee community.
• Health insurance, HSA, medical, dental, vision, matching 401(k), life and disability insurance, tuition reimbursement, pet insurance, and generous vacation policy.
• Opportunities for learning, mentoring, career growth, and exposure to different areas of the business.