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2 дня назад

Assoc Manager, Email Marketing

65 000 - 90 000$
Формат работы
hybrid
Тип работы
fulltime
Грейд
middle
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Assoc Manager, Email Marketing (CRM/Lifecycle Marketing): Managing and optimizing segmented, personalized, triggered, and dynamic email campaigns, landing pages, and lifecycle journeys with an accent on campaign execution, testing, audience growth, and performance analysis. Focus on building enterprise ESP campaigns, solving targeting and rendering issues, and translating A/B testing and reporting results into actionable CRM improvements.

Location: Hybrid in Stamford, Connecticut, United States; requires working from the office at least four days per week.

Salary: USD 65,000–90,000 per year.

Company

hirify.global is a media and entertainment company producing and distributing film, television, streaming, news, sports, theme park, consumer product, and experiential content.

What you will do

  • Own priority email campaigns from intake, planning, build, quality assurance, deployment, and reporting through alignment with CRM objectives.
  • Plan and execute campaign landing pages, coordinate creative assets and content, and manage campaign calendars, timelines, approvals, and deliverables.
  • Build segmented, triggered, personalized, and dynamic-content campaigns in an enterprise ESP, including automated email journeys and lifecycle campaigns.
  • Conduct cross-device and email-client QA, troubleshoot rendering, tracking, audience, and deployment issues, and collaborate with Creative, Sports Marketing, Editorial, Product, Data, and Analytics teams.
  • Develop and track A/B and multivariate tests, analyze campaign performance, and turn results into optimization recommendations and CRM best practices.
  • Manage audience segmentation, personalization, subscriber acquisition, campaign reporting, stakeholder communication, and tactical guidance for the Email Marketing Coordinator.

Requirements

  • 3–5 years of experience in email marketing, CRM, or lifecycle marketing.
  • Hands-on experience building, quality-assuring, deploying, and optimizing campaigns within an enterprise ESP or customer engagement platform.
  • Experience with segmentation, personalization, A/B testing, dynamic content, and marketing automation.
  • Ability to analyze customer and audience data for segmentation, targeting, personalization, and testing recommendations.
  • Strong understanding of email creative best practices, including content hierarchy, messaging, CTA strategy, and mobile-first design.
  • Strong project management, communication, organizational, presentation, and multitasking skills, with the ability to manage multiple campaigns and deadlines.
  • High attention to detail, resourcefulness, creative problem-solving ability, strong written and oral communication, and the ability to work effectively in a fast-paced, deadline-driven team environment.
  • Ability to take direction, apply learnings, partner with internal stakeholders and external agencies, and present results to teams and leadership.
  • Strong knowledge of the sports media landscape and passion for sports.

Nice to have

  • Braze experience.
  • Experience with additional owned CRM channels such as push notifications and landing pages.
  • Familiarity with AI tools for marketing, content development, and workflow efficiency.
  • Adobe Photoshop experience for basic creative editing and asset optimization.
  • Basic HTML/CSS knowledge.

Culture & Benefits

  • Hybrid work schedule with at least four office days per week; in-office requirements may change.
  • Medical, dental, and vision insurance.
  • 401(k), paid leave, and tuition reimbursement.
  • Additional employee discounts and perks.
  • Inclusive workplace focused on community impact, equal employment opportunity, and employee development.

Hiring process

  • External candidates may be required to attend an in-person interview with an hirify.global employee at one of the company’s locations before a hiring decision.
  • Reasonable accommodations are available during the application and recruitment process.

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