8 часов назад
Campaign Manager (Marketing Automation)
96 100 - 135 700$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Campaign Manager (Marketing Automation): Owning and optimizing end-to-end omnichannel marketing and transactional campaigns with an accent on Salesforce Marketing Cloud, audience segmentation, personalization, and data-driven testing. Focus on building cross-channel customer journeys, solving campaign delivery and operational challenges, and translating performance insights into scalable marketing strategies.
Location: Remote - Nationwide, United States; primary location Greenwood Village, Colorado. Applicants must be authorized to work for any employer in the U.S.; visa sponsorship, including CPT/OPT sponsorship, is not available.
Base salary: $96,100–$135,700 per year, with bonus eligibility for non-sales positions.
Company
provides financial products and services focused on helping customers achieve financial freedom.
What you will do
- Own end-to-end delivery of marketing and transactional campaigns, including intake, planning, setup, QA, deployment, monitoring, optimization, and post-campaign analysis.
- Manage campaign roadmaps, deployment calendars, priorities, dependencies, risks, resources, and operational improvements.
- Execute omnichannel campaigns across email, PLAs, widgets, SMS, push notifications, mobile applications, call tasks, direct mail, and other engagement channels.
- Build and optimize personalized cross-channel customer journeys supporting engagement, retention, and lifetime value.
- Develop audience segmentation, targeting, personalization, test-and-control, A/B, and multivariate testing strategies.
- Partner with Marketing, Project Management, Creative, Engineering, Data Operations, and Analytics to interpret results and turn insights into recommendations.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 8+ years of progressive experience in lifecycle marketing, campaign management, marketing operations, or a related discipline.
- Experience independently leading complex, cross-functional campaign initiatives from planning through optimization.
- Strong experience executing end-to-end campaigns in a marketing automation platform; Salesforce Marketing Cloud experience is preferred, including Journey Builder, Automation Studio, Data Extensions, and Intelligence Reports.
- Experience with customer segmentation, audience creation, targeting, personalization, campaign performance metrics, ROI, engagement KPIs, and testing results.
- Excellent organizational, project management, communication, prioritization, and stakeholder-influence skills, with the ability to work autonomously.
Nice to have
- Familiarity with Workfront, Jira, or similar campaign and project management tools.
- Knowledge of marketing databases, data manipulation, and SQL.
Culture & Benefits
- Flexible remote work environment with reliable high-speed wired internet and a suitable home workspace required.
- Medical, dental, vision, and life insurance.
- 401(k) plan with company matching contributions of up to 6%, financial advisory services, and potential discretionary contributions.
- Tuition reimbursement of up to $5,250 per year.
- Paid time off upon hire, ten paid company holidays, three floating holidays, paid volunteer time, parental leave, disability leave, and FMLA programs.
- Inclusive Business Resource Groups and a business-casual work environment.
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