Marketing Automation Manager (Cybersecurity)

Location: Remote; residency required in California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, or Washington

Salary: $100,000–$120,000 per year

Company

RSAC organizes global cybersecurity events and year-round learning programs that connect security professionals with experts, content, technologies, and educational opportunities.

What you will do

• Manage the day-to-day operation of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
• Design and execute full-funnel marketing automation strategies covering acquisition, engagement, retention, and reactivation.
• Build and maintain nurture programs, drip campaigns, and triggered email flows.
• Collaborate with content, digital, and demand generation teams to align messaging and timing across channels.
• Maintain data integrity across HubSpot and third-party tools.
• Define KPIs, create performance dashboards, develop lead-scoring models, and optimize campaigns through A/B testing and performance analysis.

Requirements

• 3–5+ years of marketing automation experience, including at least 2 years of hands-on HubSpot experience.
• Experience managing complex automation workflows, lead scoring, and email marketing strategies.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Analytical mindset with the ability to interpret data and make data-informed decisions.
• Strong project management, cross-functional collaboration, attention to detail, and user-experience optimization skills.
• Must reside in one of the eligible US states listed above.

Culture & Benefits

• Fully remote team operating across the United States.
• Employer-subsidized medical, dental, and vision insurance.
• 401(k) retirement plan with employer match.
• Home office equipment stipend and monthly technology stipend.
• Thirteen paid holidays, flexible personal time off, and an annual performance-based employee bonus.
• Inclusive, collaborative, respectful, and results-oriented work environment.

Hiring process

• Application review followed by a 30-minute recruitment screening.
• Hiring manager interview, followed by two additional interviews.
• Senior leadership interview and a 30-minute meeting with the CEO.