Senior Manager, Campaign Planning & Automation Technical Lead (Marketing Automation)

Location: Remote role for US-based candidates; listed in Philadelphia, PA. The role requires 10–20% travel.

Salary: $141,600–$212,400 annual base pay for US-based candidates, with potential bonus, equity, and benefits.

Company

hirify.global is a global biopharmaceutical company developing medicines for serious diseases, with a focus on oncology, neuroscience, sleep disorders, and epilepsy.

What you will do

• Provide hands-on technical leadership for the Campaign Planning & Automation global capability.
• Design and deliver campaign planning, configuration, execution, and orchestration solutions across marketing channels.
• Build audience management, segmentation, list-generation, and campaign activation capabilities.
• Integrate campaign platforms with CRM, customer data, analytics, and other enterprise systems.
• Lead agile ceremonies, technical work plans, delivery execution, and resolution of complex technical challenges.
• Mentor developers and coordinate internal engineering and vendor teams.

Requirements

• Bachelor’s degree in computer science, engineering, information systems, or a related technical field.
• At least 7 years of post-bachelor’s experience, or 5 years after a master’s degree, in campaign orchestration, omnichannel engagement, digital marketing operations, or related pharmaceutical domains.
• At least 2 years in a Tech Lead, Technical Program Manager, Engineering Manager, or similar hands-on technical leadership role.
• Experience with enterprise architecture, cloud platforms, APIs, system integration, data architecture, and scalable secure technology solutions.
• Strong knowledge of campaign planning, marketing automation, segmentation, targeting, consent enforcement, preference management, CRM governance, and campaign performance metrics.
• Experience working in complex matrixed organizations and leading internal developers and vendor partners in Agile product teams.

Nice to have

• Pharmaceutical or healthcare industry experience.
• Experience with global capability or enterprise platform teams.
• Experience with rare disease or specialty brands.

Culture & Benefits

• Global capability operating model focused on user needs, experimentation, data, and measurable outcomes.
• Cross-functional collaboration with business, technology, security, and vendor teams.
• Medical, dental, and vision insurance for eligible US employees.
• 401(k) retirement savings plan, flexible paid vacation, annual cash bonus or incentive compensation, and potential equity grants.
• Environment emphasizing ownership, continuous learning, inclusive leadership, and systems thinking.