5 дней назад
Marketing Campaigns Manager
85 000 - 135 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Campaigns Manager (B2B Demand Generation): Planning and running paid social, LinkedIn, ABM, and email campaigns that generate qualified leads and move restaurant owners toward booking Chowbus demos with an accent on cross-channel targeting, automation, and pipeline measurement. Focus on optimizing campaign performance, building account-based outreach, and coordinating Sales and Marketing around target accounts and ROI.
Location: Hybrid role based in the Chicago office, United States
Salary: $85,000–$135,000 per year, depending on experience; performance bonus may also be available.
Company
is an AI-powered restaurant technology SaaS platform serving thousands of restaurants across the United States and Canada with POS, AI, and digital business tools.
What you will do
- Plan, launch, and manage Meta/Facebook paid social campaigns targeting restaurant owners and operators.
- Run LinkedIn demand-generation and brand-awareness campaigns, aligning targeting with Sales account lists and the ideal customer profile.
- Build ABM programs for restaurant groups, multi-unit operators, and enterprise accounts across advertising, email, direct mail, and gifting channels.
- Own email marketing strategy, including newsletters, promotional campaigns, nurture sequences, segmentation, personalization, and automation workflows in Salesforce Marketing Cloud.
- Track campaign performance, optimize for pipeline and ROI, and report results to marketing leadership.
- Manage the campaign calendar and budget while coordinating messaging with Digital Marketing and Product Marketing.
Requirements
- 6+ years of experience running B2B marketing campaigns across paid social, LinkedIn, ABM, and/or email marketing.
- Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.
- Experience with ABM platforms such as Demandbase, 6sense, or RollWorks.
- Experience with email or marketing automation platforms such as Salesforce or HubSpot.
- Strong analytical skills and the ability to interpret campaign data in Salesforce and adjust strategy.
- Excellent written and verbal English communication skills. Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
Nice to have
- Experience marketing to restaurant owners, SMBs, or another vertical B2B audience.
- Experience with A/B testing, conversion rate optimization, CDP or intent-data tools such as Clay or Bombora.
- Experience planning field events, sponsorships, or in-person ABM activations.
- Professional or fluent Mandarin Chinese proficiency.
Culture & Benefits
- Medical, dental, and vision insurance.
- 401(k) and employer-paid short-term disability, life, and AD&D insurance.
- Company holidays, birthday off, and paid parental leave.
- Flexible paid time off and an Employee Assistance Program.
- Competitive compensation package and potential performance bonus.
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