Senior Manager, Marketing Operations (AI/Marketing Automation)

Location: Remote within the United States; U.S. work authorization required

Salary: $160,000–$200,000 annually, plus equity

Company

hirify.global is a technology-powered, in-network psychiatry practice improving access to mental healthcare for patients and reducing administrative burden for clinicians across the United States.

What you will do

• Lead the strategic evolution of the marketing communication platform and data infrastructure.
• Build and develop the Dev & Deployment team, set priorities, review build quality, and grow technical capabilities.
• Own workload planning for campaign builds, customer journeys, and infrastructure initiatives aligned with Lifecycle Marketing objectives.
• Build reusable infrastructure with Marketing Technology, Product, Data, and Engineering, including AI-enabled lifecycle capabilities.
• Own campaign operations across email, SMS, and push, including deliverability, quality assurance, timelines, resourcing, and stakeholder communication.
• Design experimentation frameworks and evaluate AI tools, contextual personalization, and new communication channels.

Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience.
• 7–10 years of experience technically owning a marketing automation platform, including data feeds, API integrations, event schemas, content and template infrastructure, and technical staff or contractors.
• Strong Iterable experience with workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers; comparable platforms such as Braze, HubSpot, Customer.io, or Marketo are also relevant.
• Strong SQL skills and hands-on experience with data warehouses such as Snowflake, CDPs, CRM systems, and real-time event tracking or streaming pipelines such as Segment.
• Experience designing integrations between marketing systems, product, data engineering, and clinical or operational systems, including trigger logic, suppression rules, schemas, instrumentation, and real-time decisioning.
• Experience working in regulated healthcare environments and familiarity with HIPAA are strongly preferred; U.S. work authorization is required.

Culture & Benefits

• Mission-driven work focused on improving access to mental healthcare.
• Collaborative, diverse, and experienced team operating in a fast-paced startup environment.
• Medical, dental, and vision coverage effective on the first day of employment.
• 401(k) with match, generous paid time off, paid holidays, and paid parental leave.
• Learning and development support through the Learning team.
• Focus on employee well-being and an inclusive workplace.