56 минут назад
Senior Director, Marketing (Healthcare)
148 000 - 274 200$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Director, Marketing (Healthcare): Building and scaling integrated multichannel marketing strategies for ICHRA health insurance plans with an accent on consumer insights, digital-first execution, and data-driven investment optimization. Focus on leading marketing teams and agency partners, improving ROI through precision analytics, and influencing product development across a regulated healthcare business.
Location: Remote, Missouri, United States
Salary: $148,000–$274,200 per year
Company
connects people with healthcare services and develops insurance solutions, including Individual Coverage Health Reimbursement Arrangement (ICHRA) plans.
What you will do
- Build five-year integrated multichannel marketing strategies and execute annual plans for ICHRA insurance products.
- Lead marketing teams and creative, media, and SEO agency partners across DRTV, CTV, digital, social, search, radio, out-of-home, web, and direct mail.
- Partner with Marketing Operations and Analytics to advance precision marketing, data analytics, ROI measurement, and investment scenario planning.
- Create a digital-first, consumer-focused marketing culture that adopts new capabilities and technologies.
- Influence product development by incorporating customer insights and needs into new products and business opportunities.
- Collaborate with Product, Sales, Operations, Finance, HR, Compliance, and other business partners to deliver growth and financial commitments.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 10+ years of marketing experience in a regulated industry are required.
- Experience in healthcare, particularly group benefit administration, is strongly preferred.
- Proven organization and talent management experience, including leading change and developing diverse talent.
- Demonstrated ability to partner with and influence internal and external stakeholders in a complex business environment.
Culture & Benefits
- Flexible work approach supporting remote, hybrid, field, and office schedules.
- Health insurance, 401(k), stock purchase plans, tuition reimbursement, paid time off, and holidays.
- Inclusive workplace focused on performance, learning, health, community contribution, and diversity.
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