Назад
Company hidden
56 минут назад

Senior Director, Marketing (Healthcare)

148 000 - 274 200$
Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
director
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Senior Director, Marketing (Healthcare): Building and scaling integrated multichannel marketing strategies for ICHRA health insurance plans with an accent on consumer insights, digital-first execution, and data-driven investment optimization. Focus on leading marketing teams and agency partners, improving ROI through precision analytics, and influencing product development across a regulated healthcare business.

Location: Remote, Missouri, United States

Salary: $148,000–$274,200 per year

Company

hirify.global connects people with healthcare services and develops insurance solutions, including Individual Coverage Health Reimbursement Arrangement (ICHRA) plans.

What you will do

  • Build five-year integrated multichannel marketing strategies and execute annual plans for ICHRA insurance products.
  • Lead marketing teams and creative, media, and SEO agency partners across DRTV, CTV, digital, social, search, radio, out-of-home, web, and direct mail.
  • Partner with Marketing Operations and Analytics to advance precision marketing, data analytics, ROI measurement, and investment scenario planning.
  • Create a digital-first, consumer-focused marketing culture that adopts new capabilities and technologies.
  • Influence product development by incorporating customer insights and needs into new products and business opportunities.
  • Collaborate with Product, Sales, Operations, Finance, HR, Compliance, and other business partners to deliver growth and financial commitments.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 10+ years of marketing experience in a regulated industry are required.
  • Experience in healthcare, particularly group benefit administration, is strongly preferred.
  • Proven organization and talent management experience, including leading change and developing diverse talent.
  • Demonstrated ability to partner with and influence internal and external stakeholders in a complex business environment.

Culture & Benefits

  • Flexible work approach supporting remote, hybrid, field, and office schedules.
  • Health insurance, 401(k), stock purchase plans, tuition reimbursement, paid time off, and holidays.
  • Inclusive workplace focused on performance, learning, health, community contribution, and diversity.

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