Senior Associate - Product & Channel Marketing (Insurance)

Location: Work from home; remote

Company

hirify.global provides insurance and retirement products and services.

What you will do

• Define business objectives, customer segments, product offerings, and target audiences with Line-of-Business stakeholders.
• Develop strategic marketing plans, briefs, go-to-market initiatives, messaging platforms, and value propositions.
• Coordinate with Sales, Product, Marketing shared services, external partners, and other cross-functional teams.
• Monitor campaign performance, identify optimization opportunities, and communicate results.
• Track project timelines, deliverables, budgets, and resources using project management systems.
• Support product sales, brand awareness, customer engagement, and business growth.

Requirements

• 7+ years of experience in marketing, product marketing, channel marketing, or a related discipline, preferably in a B2B environment.
• Experience developing and executing strategic marketing plans and go-to-market initiatives.
• Experience with marketing analytics, performance metrics, campaign optimization, budgets, and multiple complex projects.
• Knowledge of customer lifecycle marketing, segmentation, targeting, personalization, A/B testing, and digital marketing channels including social media, email, SEO/AEO, PPC, and content marketing.
• Understanding of ROI, CAC, LTV, engagement rates, data privacy regulations such as GDPR and CCPA, and marketing compliance requirements.
• Proficiency with enterprise project management platforms such as Workfront and Microsoft Office Suite, plus excellent written, verbal, presentation, and interpersonal communication skills.

Nice to have

• Experience in financial services, insurance, retirement, or another regulated industry.
• Experience mentoring junior associates or working across multiple functions.

Culture & Benefits

• Remote work arrangement.
• Paid time off, paid parental leave, short-term disability coverage, and a cultural observance day.
• Healthcare account contributions, a pension plan, and a 401(k) plan with company matching.
• ProHealth Rewards supports employee wellbeing while providing cash rewards.
• Inclusive equal-opportunity workplace with disability accommodations.